Every season, short track racing welcomes scores of new promoters, courageous ladies and gentlemen accepting the challenge of track operation. Some find track operation and promotion bewildering, different and more complex than expected. When this happens, veteran promoters stand ready to become friends, advisers and mentors. They remember the weekly challenges, and the difficulty of figuring out where to turn for answers. “Where do I get a crash course in track operation,” they wondered? But, they remember discovering the RPM Newsletter and attend their first Workshop. There they found promoters with similar operations willing to share ideas, to network and lend a hand. They found colleagues they could confide in and formed a “kitchen cabinet” of fellow promoters with whom you can compare notes with every week throughout the season.
As a driver or car owner you are accustomed to doing whatever it takes to win, putting in the hours, learning whatever must be learned, building whatever must be built. You are accustomed to staying abreast of the fast guys’ latest tricks and secrets. As a racer, you went to seminars, auctions, and big events, if not to race, to see what the winners had. You put a critical eye to everything you saw, and a critical thought to everything you heard. But, you were open-minded about it, and when it worked, you did it. Now that you are a promoter, it’s time to do the same thing. You want to give yourself every advantage. But, now you work among promoters many of whom you counted as adversaries earlier (and still might have reservations about). Don’t fall into the traps that befall many racers turned promoters–being prideful and a prisoner of pit myths and misinformation. This winter, mix it up with the fast guys of promotion, just as you did of racing, to see what they have–and compare what you have. Nearly all successful promoters are former racers, and many won their share in their day. You know them now as promoters, but under the veneer of PR, they are just like you, and before you made the same transition from a driver to a promoter. They are merely some years ahead of you along the same path. Ask Roger Hadan. Ask Gary Howe. Ask John Prentice. Ask Kenny Schrader or Kenny Wallace. Ask Billy Thomas or Steve Beitler, men who race still or raced beforehand, and now are stand-out promoters. See what you have in common with them instead of focusing on differences, so you can apply and test their ideas at your track, and find what works, just as you did with components and setups when you raced. It’s a difficult transition, we know, because much you experience runs against conventional wisdom in the pits. But, the best place to get a start is the RPM Promoters Workshops. Put yourself up against the best. See what they have at race promotion’s “big dance” just as you did when you raced! You’ll not regret doing so.
If you’re with a regional tour, a series, a club track, or drivers’ club, you might wonder whether you are welcome at an event named a “promoters’ workshop.” We welcome you! Much scheduling gets done at the Workshops. Traveling clubs make acquaintances and connections at the Workshops as much as track owners and operators. And they join in the sessions alongside promoters. Some of the most successful driver’s clubs and touring series make the Workshops an annual stop.