The Speedweek Annual Workshop of the 40th Anniversary RPM Promoters Workshop Series concluded today with promoters upbeat about the 2013 season. Highlights from the workshop included the revealing of Ron Drager and Scott Schultz, Flat Rock (MI) and Toledo (OH) Speedways, as 37th Auto Racing Promoters of the Year and the keynote remarks of racing executive Chris Blair. Blair discussed the changing fan preferences of the digital age and the challenging leisure time market and urged promoters to reinvent their race night experience to attract a younger demographic.
Honored as Regional Auto Racing Promoters of the Year were Bruce Rogers, Grandview (PA) Speedway; Harold Crook, Lonesome Pine (VA) Raceway; Kurt Beeksma and the Ashland-Bayfield County Racing Association, ABC (WI) Raceway; Dan Robinson, Lucas Oil (MO) Speedway; and Steve Beitler, Skagit (WA) Speedway.
Racing Promotion Monthly, presented the RPM Workshops Award for Outstanding Annual Short Track Event to the UMP Summer Nationals. Matt Greci, Senior Manager of Events, for Charlotte Motor Speedway, presented Promoters of the Year Drager and Schultz with honorary membership to the Speedway Club at Charlotte Motor Speedway.
“Today, the event experience is more important than competition on the track.” said Stewart Doty, Workshop organizer. Keynoter Blair told promoters they must “…Figure out to get the 12-year-olds to put down the Xbox, or tablet, and ask dad to take them to the races.”
During welcome remarks Monday, February 18, Irish Saunders, manager of contract sales for Hoosier Racing Tire announced that the World’s largest producer of racing tires would extend its support of Racing Promotion Monthly and the Workshops for an additional multi-year term.
The Workshops and Racing Promotion Monthly, the idea newsletter for auto racing promoters, are produced with the year-round support of K&K Insurance Group; Inc. and Hoosier Racing Tire. The 40th Workshops Series was produced with additional sponsorship support from: the Eldorado Hotel Casino, INEX, Chevrolet Performance, Lucas Oil Products, Moffett Productions, Simes Graphic Designs, RACEceiver; NASCAR, Advertising Edge, Sunoco Race Fuels, and Firethorn Marketing.
The 41st Workshops Series will kick off December 5, 2013 at the Eldorado Hotel Casino, Reno, Nevada, and return to Daytona Beach, February 17-19, 2014.
Copyright 2010-2012, Racing Promotion Monthly, a service to promoters sponsored by K&K Insurance Group, Inc. and Hoosier Racing Tire Company.