Racing Promotion Monthly is all about improving your short track operation, increasing crowds, car counts and sponsorship. If you like what you see, and look for more tips, tricks, ideas, and the latest industry news, become a reader of the Idea Newsletter for Auto Racing Promoters, connecting the promoters’ community for over four decades. The Newsletter is free to qualified readers.
Many promoters look at social media as another place to hang a poster–the digital equivalent of the corner telephone pole or sandwich board at an intersection. With such an approach, the potential benefits of social and web media… Read More
Occasionally, we visit a track that has done away with hot laps or more often qualifying. In these times of fans’ short attention spans and low tolerance for boredom, we think the elimination of hot laps, qualifying, or… Read More
From the 1993 Daytona Beach Workshop, these suggestions for cost-control measures and tech guidelines for promoters. 1. Use a one-tire or spec-tires rule. 2. Use an engine or car claim. (Keep the claim amount as low as possible. … Read More
The old military saying, “Loose lips sink ships,” applies at your race track. Disqualifications can be awkward and embarrassing, especially so if they result from oversights instead of deliberate efforts to circumvent rules. After a DSQ, don’t add… Read More
We read many news releases, and most can be improved. Does the first sentence give the reader a who, what, when, where, why, and how of the story, conveying just the facts without typical racing cliches such as… Read More