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46.01 E-Mailed, Legalert: Social Media Behavior, New RPM@Daytona Schedule

4601ChimpGraphic3 copyNow in subscribers’ e-mail is Racing Promotion Monthly issue 46.01.  The latest edition, complements of K&K Insurance and Hoosier Racing Tire, includes a retrospective on the ARPY Award at 40, profiles the six 2015 nominees for Auto Racing Promoter of the Year, shows the updated schedule of sessions for the RPM@Daytona Workshop, and offers Legalert: Social Media Behavior.  Read Issue 46.01 online on computer, tablet, or smartphone here: Online Edition.  Download issue 46.01 here: PDF File.  Promoters, track owners, racing officials, tours, series, club officials, if you are not an enrolled RPM reader, subscribe today HERE to ensure you receive each new issue of the “The Idea Newsletter for Auto Racing Promoters.”

Ralph Sheheen, Featured RPM@Daytona Speaker

RalphShaheen2Motorsports commentator Ralph Sheheen will be featured speaker Tuesday morning, February 16, at the RPM@Daytona Promoters Workshop. Sheheen’s resume includes hosting broadcasts of Formula One, World Rally, Supercross, and MotoGP events.  He hosted the first live TV broadcasts of the NHRA U.S. Nationals, the World of Outlaws Knoxville Nationals, and the AMA Supercross Series. He is the co-owner of Turn 3 Media, which publishes the monthly National Speed Sport News Magazine, the National Speed Sport News Web site, and the Speed Sport radio and TV programs and he will talk with promoters about the changes he’s seen in the presentation and broadcasting of motorsports entertainment.

The RPM@Daytona Workshop, during Daytona Beach Speedweek following the Sprint Unlimited/Cup Qualifying weekend, offers sessions and panel discussions aimed at helping promoters increase car counts, ticket sales, and sponsorship.  Read More

Issue 45.12 E-mailed, Daytona Schedule Set

Now in subscribers’ e-mail is Racing Promotion Monthly issue 45.12.  The latest edition, complements of K&K Insurance and Hoosier Racing Tire, reports on the RPM@Indy Workshop, profiles the six nominees for Auto Racing Promoter of the Year, and previews the upcoming RPM@Daytona Workshop.  Read Issue 45.12 online on computer, tablet, or smartphone here: Online Edition.  Download issue 45.12 here: PDF File.  Promoters, track owners, racing officials, tours, series, club officials, if you are not an enrolled RPM reader, subscribe today HERE to ensure you receive each new issue of the “The Idea Newsletter for Auto Racing Promoters.”

Four Repeat Nominees Among Six For 40th ARPY

ARPY LOGO copyFour of six nominees for Racing Promotion Monthly’s Auto Racing Promoter of the Year are multi-time nominees.  The nominees’ experience ranges from one season to over 30 years and among them are promoters of five dirt ovals, and one paved oval.  One is affiliated with NASCAR, one with IMCA, one with USRA, and three operate independently.

The nominees are: Region One, Eastern Region: The Leiby Brothers and Alan Kreitzer, Lincoln (PA) Speedway; Region Two, Southeastern Region: Gray Garrison and the Hawkins family, Bowman Gray (NC) Stadium; Region Three, Central Region: Rich Farmer, Fremont (OH) Speedway; Region Four, Northern Region: Dan and Scott Ratajczak, and Toby Kruse, 141 (WI) Speedway; Region Five, Great Plains Region: Dan Robinson, Lucas Oil (MO) Speedway; Region Six, Southwest and Western Region: Steve Beitler, Skagit, Gray’s Harbor (WA) Speedways. The Leibys and Ratajczak’s received their first nominations, Garrison, and Farmer, their second, Beitler and Robinson, their third. Kreitzer was nominated twice for his previous operation at Silver Spring (PA) Speedway, and Kruze was nominated previously for his operation at Marshalltown (IA) Speedway.

The Auto Racing Promoter of the Year is short track racing’s most prestigious award. It is awarded each year after voting by readers of Racing Promotion Monthly. The award was originated in 1976 and voting is conducted in two phases: a preliminary ballot in the newsletter nominates candidates in six regions. The six candidates become Regional Promoters of the Year and then appear on a second ballot for final voting. It is the only national award recognizing promotional excellence selected by peers.  The award is for the 26th year sponsored by Charlotte Motor Speedway.

The final ballot will soon reach newsletter readers via the Mail. The Fortieth Auto Racing Promoter of the Year will be revealed during the 43rd Annual RPM@Daytona National Workshop at the Hilton Daytona Beach Oceanfront Resort, Daytona Beach, FL, February 16, 2016. Read More

RPM@Daytona ’16 Exhibit Space Available

Reach short track decision makers through Racing Promotion Monthly and the RPM Promoters Workshops.  Exhibit space remains available in the trade show that accompanies the RPM@Daytona Workshop.  For commercial registration information on the final event of the 43rd Annual RPM Promoters Workshops Series, Daytona Beach, FL, February 14-16, 2016, download the exhibitor prospectus/application for the Workshop HERE. Twitter: @RPMNewsletter, Facebook.Com/RacingPromotion Monthy

Thank You For A Great Start!

The 43rd Annual RPM Promoters Workshops are off to a great start.  Promoters were highly engaged in the sessions and rated our speaker and session lineup this year one of the best, offering actionable ideas for increasing car counts, tickets sales and sponsorship.  RPM@Vegas and RPM@Indy are in the books, and Daytona is on the horizon.  We appreciate the support of K&K Insurance Group, and Hoosier Racing Tire; without whom the Workshops would not be possible.  We extend our thanks also to our Workshops supporting sponsors, INEX, Chevrolet Performance, Lucas Oil Products, Firethorn Marketing, RACEceiver Race Communications, Moffett Productions, Advertising Edge, Simes Graphic Designs, Sunoco Race Fuels, and IMCA.  And thank you also to Doug Boles and the employees of Indianapolis Motor Speedway, and Stefano dePonti and the employees of Dallara Automobili, our hosts this week in Indianapolis. We wish our industry the best for the upcoming Holidays, and the new year, and look forward to making 2016 a great racing season at America’s short tracks.

RPM@Indy ’15, Above The Yard Of Bricks

GrpIndy1Indianapolis Motor Speedway hosted 163 people representing 64 organizations, tracks, and series, from 26 states, Canada, and Australia, in the Speedway Media Center, December 9, at the 3rd Annual RPM@Indy Promoters Workshop.  Keeping with the RPM Workshops tradition, in welcome remarks, Speedway president Doug Boles offered his thoughts about the common challenges and opportunities shared by short tracks and the home of the 100th Running of the Indianapolis 500 next May.

Workshops presenters included journalist Joyce Standridge, Mark Gundrum of the ARCA Racing Series, 39th Auto Racing Promoter of the Year Gary Howe, social media marketing expert Kristin Swartzlander, and marketing consultant Mike Lysakowski. Gundrum Read More

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