Promoters gathered at the Second Annual RPM@Indy Promoters Workshop at the Brickyard Crossing Golf Club at Indianapolis Motor Speedway, focused on guerrilla marketing and “old-school” promotion as they discussed the changing preferences of short track fans and drivers. Featured speaker Mark Gundrum of the ARCA Racing Series, talked with promoters about marketing racing in his presentation entitled “The Necessary Evils of Race Track Promotion: Sales, Marketing, Advertising, and PR.” Afterward, 38th Auto Racing Promoter of the Year, Roger Hadan described Read More
Promoters gathered at the Western National RPM Promoters Workshop, Reno NV, focused on guerrilla marketing and “old-school” promotion as they discussed the changing preferences of fans and drivers. Featured speaker Mark Gundrum of the ARCA Racing Series, talked with promoters about marketing racing in his open presentation entitled “The Necessary Evils of Race Track Promotion: Sales, Marketing, Advertising, and PR.” Afterward, 38th Auto racing Promoter of the Year, Roger Hadan described his philosophy of track operation in remarks entitled, “We’re Here To Have Fun.”
Other sessions topics included: “Is Our Business Model Broken,” discussing Read More
Soon to be delivered by email to promoters, is Racing Promotion Monthly’s annual pre-Workshops ‘Buyers’ Guide’ Issue. The latest promoters’ and race officials’ e-magazine advertises Workshops trade show exhibitors and offers promoters “Twelve Fixes For Struggling Tracks,” and an “RX For Reducing Purse Costs.” Also in this latest issue is: Legalert: “Ambulance: To Hire, To Own?” and Read More
As you can see, the session lineups for the Western and RPM@Indy Workshops offer something for veterans and newcomers alike. We’ve gathered promoters like you, from tracks like yours. We promise that if you are new to promotion, if two hats as a driver or car owner and a promoter, we’ll give you actionable ideas you can use to make your rookie seasons easier. You want to give yourself every advantage. We want you to avoid the pitfalls that befall most new promoters, but especially entrants turned promoters. Nearly all successful promoters began just as you did, making the same transition from a driver to a promoter. Now they standby to assist you. LEARN MORE
Capping off RPM@Indy 2014 will be our visit to Andretti Autosport where promoters will enjoy refreshments, and a tour of the facility of the leading IndyCar Series team. With its roots at America’s short tracks, and well over 100 career race wins to its credit, the Andretti name has been a fixture for 50 years. Depending on what’s in town we might see the midgets, and sprint cars of John Andretti Racing, IndyCars of the Indycar Series, cars of the Andretti Indy Lights Series teams, Pro Mazda Series entries, the 600 hp VW Beetle of the Global Rallycross Series, and maybe even a bleeding-edge, all-electric, FIA Formula E championship car. LEARN MORE
Finally, we will wind up our Western Workshop with “(Dis)Engagement,” a discussion about negative social media. A promoter recently said, “Those that love the sport the most are doing it the greatest damage with social media.” Increasingly, promoters cited the fan and driver negativity of Facebook, Twitter and Web forums as they walk away from promotion. An increasingly, tracks are troubled by abusive social media. We’ll discuss workable strategies to prevent or counteract the avalanche of ill-feeling that some believe is burying the sport. LEARN MORE
Launched recently, a mobile-device-enabled schedule website offers promoters a rundown of sessions, times, speakers, and panelists for the upcoming the Western National RPM Workshop, Reno, NV, and the RPM@Indy 2014 Workshop, Indianapolis, IN, produced by Racing Promotion Monthly. The site, with the URL “www.rpm42.com,” offers Workshops credential holders and promoters planning to attend the Workshops an easy-to-use, in-your-pocket-or-briefcase, reference schedule with tablet, and smartphone functionality. The site also lists for users Workshops trade show exhibitors and provides a link to an online credential application. The Reno Workshop begins Wednesday evening, December 3, 2014, with a reception at the National Automobile Museum (The Harrah Collection), and sessions Thursday and Friday, December 4, & 5 at the Eldorado Hotel Casino Reno. The one-day Indianapolis Workshop begins at 8:30 a.m., December 10, 2014, at the Brickyard Crossing Golf Club on the grounds of Indianapolis Motor Speedway. It concludes Wednesday evening when Andretti Autosports hosts promoters at their Indianapolis facility. Learn more at racingpromotionmonthly.com or call Racing Promotion Monthly at 715-536-1067.