As you can see, the session lineups for the Western and RPM@Indy Workshops offer something for veterans and newcomers alike. We’ve gathered promoters like you, from tracks like yours. We promise that if you are new to promotion, if two hats as a driver or car owner and a promoter, we’ll give you actionable ideas you can use to make your rookie seasons easier. You want to give yourself every advantage. We want you to avoid the pitfalls that befall most new promoters, but especially entrants turned promoters. Nearly all successful promoters began just as you did, making the same transition from a driver to a promoter. Now they standby to assist you. LEARN MORE
Capping off RPM@Indy 2014 will be our visit to Andretti Autosport where promoters will enjoy refreshments, and a tour of the facility of the leading IndyCar Series team. With its roots at America’s short tracks, and well over 100 career race wins to its credit, the Andretti name has been a fixture for 50 years. Depending on what’s in town we might see the midgets, and sprint cars of John Andretti Racing, IndyCars of the Indycar Series, cars of the Andretti Indy Lights Series teams, Pro Mazda Series entries, the 600 hp VW Beetle of the Global Rallycross Series, and maybe even a bleeding-edge, all-electric, FIA Formula E championship car. LEARN MORE
Finally, we will wind up our Western Workshop with “(Dis)Engagement,” a discussion about negative social media. A promoter recently said, “Those that love the sport the most are doing it the greatest damage with social media.” Increasingly, promoters cited the fan and driver negativity of Facebook, Twitter and Web forums as they walk away from promotion. An increasingly, tracks are troubled by abusive social media. We’ll discuss workable strategies to prevent or counteract the avalanche of ill-feeling that some believe is burying the sport. LEARN MORE
Launched recently, a mobile-device-enabled schedule website offers promoters a rundown of sessions, times, speakers, and panelists for the upcoming the Western National RPM Workshop, Reno, NV, and the RPM@Indy 2014 Workshop, Indianapolis, IN, produced by Racing Promotion Monthly. The site, with the URL “www.rpm42.com,” offers Workshops credential holders and promoters planning to attend the Workshops an easy-to-use, in-your-pocket-or-briefcase, reference schedule with tablet, and smartphone functionality. The site also lists for users Workshops trade show exhibitors and provides a link to an online credential application. The Reno Workshop begins Wednesday evening, December 3, 2014, with a reception at the National Automobile Museum (The Harrah Collection), and sessions Thursday and Friday, December 4, & 5 at the Eldorado Hotel Casino Reno. The one-day Indianapolis Workshop begins at 8:30 a.m., December 10, 2014, at the Brickyard Crossing Golf Club on the grounds of Indianapolis Motor Speedway. It concludes Wednesday evening when Andretti Autosports hosts promoters at their Indianapolis facility. Learn more at racingpromotionmonthly.com or call Racing Promotion Monthly at 715-536-1067.
Have you abandoned PR? PR remains one of the most effective ways to market your track, yet many promoters have given up on it. Some, we have discovered, do not even know what it is. In our session “Project Publicity, and More,” working with veteran short track PR pros DOUG STOKES of Los Angeles’ Irwindale Events Center (Reno), and JOE SKOTNICKI, of the Super DIRTcar Series (RPM@Indy), your editor will provide a PR plan for the 2015 season meant to work around the habitual indifference stick-and-ball reporters unfamiliar with motorsports and lightning fast news cycle of today. If you believe PR is unnecessary or rely on Facebook to reach fans and your ticket sales aren’t what they should be, this is the session for you. LEARN MORE
Friday afternoon in Reno we’ll begin with “Team RPM: The Western Promoters’ Working Group.” In it we will ask STEVE BEITLER, Skagit Speedway; JOHN PRENTICE, Ocean Speedway, and the King of the West, Golden State Challenge, and the Joe Hunt Series, to discuss of their overall impression of the season, and the long-term implications of the short-term trends. The West is the birthplace of social and consumer trends that later sweep the country, and we want their perspective on the changing promotional landscape and uncover emerging trends. Beitler and Prentice are both former race drivers and operate the linchpin operations or series in their areas. LEARN MORE
Friday we’ll open with JOHN GARTNER’S “You Make The Call.” GARTNER, an educator, racing official and founder, and director of the Dacotah Modified Tour recreates for RPM promoters an interactive seminar he developed for officials at North Dakota and Canadian speedways visited by his tour. Using his experience as a professional educator and his insight as a former driver, he’ll help promoters improve officiating at their track, offering training pointers and emphasizing the importance of supporting and mentoring officials. This session will be especially relevant to the officers and officials of the hundreds of club-run tracks that populate the sport. LEARN MORE