Who We Are

When Hugh Deery, Nord Krauskopf, Ned Jarrett, and Stew Reamer gathered promoters in Daytona Beach in 1972, no one knew whether a workshop for promoters could succeed. There were many earlier informal gatherings of promoters, but, the 1972 Daytona meeting, not yet named an “RPM Workshop,” was the first national gathering for promoters. Deery and Reamer came back in January and February 1974 with the first “RPM Promoters Workshops” at Riverside, California, and Daytona Beach. Today, we cannot appreciate the obstacles Deery and Reamer overcame establishing the Workshops. Promoters of the day considered colleagues adversaries, and promoters, leading racing organizations, and industry suppliers, protected their turf jealously. Some tried to prevent the development of the Workshops, but Reamer, with his monthly newsletter as the driving force, persevered. Now, forty-plus years later, everyone understands how the Workshops have bolstered grassroots racing.

We describe the Racing Promotion Monthly here as “The Idea Newsletter for Auto Racing Promoters,” and the RPM Promoters Workshops as “The Networking Place for Short Track Promoters,” and as you look over this website you will understand why. Over the past four decades, it is sharing of expertise and ideas, and the networking between promoters that improved our industry. Promoters now enjoy an environment of cooperation and collaboration, improving racing and revenue at short tracks. The business rivalries of the free market remain. But, the businesses that participate in short track racing now separate their special interests from the greater good and work to common goals, a like-mindedness built by Racing Promotion Monthly and the Workshops. Now, through the Newsletter and the Workshops, promoters celebrate what they have in common instead of where they differ.

As you navigate this website, remember that the fraternity of promoters is small, numbering barely a thousand, and that despite the faceless nature of the World Wide Web, this is your passport to a tight-knit community of small business people who stand ready to work with you. We live now when the anonymity of the Web dominates our daily life, when with each passing day, many wonder where congeniality, cooperation, and personal service have gone. This is RPM’s Web presence, but more important, it is your door to personal service and support from seasoned short track promoters. Click around here, but remember that RPM is a phone call away (715.536.1067) where Stewart Doty, the editor of RPM, will answer and assist you. You can email contact@promotersnewsletter.com, and receive a prompt response to your inquiry. We look forward to assisting you.

Note to Promotional Newcomers

Every season, the short track community welcomes new promoters, passionate ladies, and gentlemen eager for the challenge of track operation.  Some find track operation and promotion bewildering, different and more complex than expected.  When this happens, seasoned promoters stand ready to become friends, advisers, and mentors.  They remember their early weekly challenges, and the difficulty of figuring out where to turn for answers. They remember discovering the RPM Newsletter and attending their first Workshop where they found promoters with similar operations willing to share ideas, to network and lend a hand.  They found colleagues they could confide in and formed a “kitchen cabinet” of fellow promoters with whom you can compare notes with every week throughout the season. If you’re soon to become a promoter, or in your first season or two, the RPM Newsletter and the Workshops are your resource, your “go-to” for ideas, advice and a sympathetic ear.


WHAT ARE THE RPM PROMOTERS WORKSHOPS? The RPM Promoters Workshops are three days of organized and informal networking and discussion, one-on-one, and in groups, in sessions, before and after sessions, and after hours.

WHO ATTENDS THE WORKSHOPS? The Workshops gather promoters and racing officials, tour and series principals, club officers, and officials who share experience and ideas that increase car counts, ticket sales, food and beverage income, sponsorship income, and increase participant, and fan satisfaction.

WHAT WILL I GET FROM THE WORKSHOPS? The RPM Promoters Workshops will send you home with hundreds of money-making, problem solving, and entertainment enhancing ideas.

HOW LONG MUST I BE AWAY FROM MY JOB OR BUSINESS? The Workshops feature two days of presentations, twenty-plus sessions, hundreds of casual candid conversations.

WHAT KIND OF ENVIRONMENT CAN EXPECT? The RPM Workshops offer a relaxing mix of business, social time, and fun exclusively for promoters. You’ll feel at home and find others welcoming as you mingle in the meeting, in restaurants, pubs, and accompanying events.

WHAT DRIVES THE WORKSHOPS? Promoters built the Workshops over four decades, collaborating to help each other bolster car counts, ticket sales, sponsorship, and foster co-operation, and the exchange of expertise.

WHAT KIND OF INFORMATION WILL I GET? Whether you’re looking for car-count or crowd building ideas, for a sympathetic, experienced ear after a tough first season, or just looking to get recharged for the new season, the RPM Promoters Workshops will send you home with hundreds of money-making, problem solving, and entertainment enhancing ideas. Plan now. Reserve vacation time, research flight, or travel alternatives, and put airline destinations on your travel “watch lists.”

Set aside time to attend an RPM Promoters Workshop next winter and opt in now for a sample copy of Racing Promotion Monthly and to receive monthly updates.

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