The RPM@Daytona Workshop, February 19-21, 2017, offers two days, fifteen sessions, and a last chance to find ideas that will increase car counts, ticket sales, and sponsorship as the new season begins. Enjoy a unique opportunity to hear special guest speaker and friend of the Workshops, John Darby, former NASCAR Cup Series Director and witness the revealing of the 41st Auto Racing Promoter of the Year. Among the sessions on the schedule for the Monday-Tuesday Workshop are an open forum examining the 2016 season and trends for 2017, a discussion of smartphone live streaming and the risks it presents to ticket sales. Fortieth ARPY, Gray Garrison, Bowman Gray (NC) Stadium, will explain how BGS retains its fan appeal after 60 years. Attorney Cary Agajanian and colleagues will report on the year’s case law decisions and sit for Q&A on all things legal and liability. Special Speedweek guest, Stephen Beres, Senior Director of Security, Daytona International Speedway, will talk with promoters about best practices for safely hosting the public in the era of “soft targets.” In additional sessions, teenager Zachary Skotnicki will offer thoughts on engaging young fans, and a session will examine enforcement, and confiscation protocols, with a special focus on non-conforming tires. Capping the fifteen sessions will be “Why Your News Release Got Trashed,” an update on what’s new from Chevrolet Performance sealed engines, a lightning round, “Surmounting Race Night Surprises,” and tips for organizing multi-day special events.
Credentials for the Workshop may be reserved by FAX or online with applications available on the RPM website. Download the session lineup HERE. For more information and applications visit: www.racingpromotionmonthly.com.