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RACING PROMOTION MONTHLY NEWSLETTER; ISSUE 52.3 THE PROMOTERS VOICE & FORM SINCE 1972; "THE ARPY EDITION"

3/23/2022
RACING PROMOTION MONTHLY NEWSLETTER; ISSUE 52.3 THE PROMOTERS VOICE & FORM SINCE 1972; "THE ARPY EDITION"

"ARPY 46"

  • Joe Kosiski, the 46th Annual Auto Racing Promoter of the Year"

"Meet the Regional Auto Racing Promoters of the Year"

  • In addition to Joe Kosiski, there are our five other regional winners

"Lucas Oil Products"

  • Brief points of the involvement of Lucas Oil in RPM

"RPM Outstanding Event of the Year"

  • Cedar Lake Speedway's USA Nationals is impressive all around

'Foster'-ing Short Track Racing

  • A unique look at our sport, from the perspective of a competitor, passionate fan and individual, who "gets it" and cares about the future of our sport

Kevin Olson
An American Short Track Racing Treasure

Terry Newton
A friend of the RPM Workshops...

RPM@Reno Western & RPM@Daytona Workshops "Dates"
Mark your Calendars

Exhibitor and Sponsor Spotlight

Get in the Know

  • Motorsports topics across the board.

TraxPix 2022

  • Random photos from our the racing landscape that help tell many stories. Taking a look at RPM@Daytona, unique ATM placements...

Legal Update

  • Ten legal tips for Basic Small Business Owners

Directory of Services
46th Annual Auto Racing Promoter of the Year, Joe Kosiski of Omaha, Nebraska, who promotes the NASCAR sanctioned I-80 Speedway in Greenwood, Nebraska, shares a moment with NASCAR's Mike Helton at the Plaza Resort & Spa following the conclusion of the first day of the 49th Annual RPM Workshops.
"ARPY 46", JOE KOSISKI;

As editor of the RPM Newsletter, it needs to be mentioned that I first met Joe Kosiski somewhere in the late 1990's in a very different capacity, perhaps lifetime, but what I can tell you is that I have never seen Joe Kosiski at a loss for words. On Monday, February 14, 2022 just prior to 5:00 pm, an entire room full of short track stewards witnessed an emotional Kosiski accepting the laurels that go with being named the Racing Promotion Monthly Auto Racing Promoter of the Year and Kosiski, standing at the podium, visibly emotional, at a loss for words.

Kosiski, was named the Region 5 Auto Racing Promoter of the Year earlier in the day and would have been content with that award by his own admission.

"I thought just winning the region was an honor," Kosiski stated later that evening.

Perhaps, it signified to all of us and reemphasized to those of us closest to the award, the true meaning of it. Kosiski, spoke briefly with his family joining him on stage, brother Steve, daughter Lisa, his wife Mona stood in the back of the room along with his parents Bob and Grace, who in Joe's words, "never miss a race".
Joe Kosiski and his race team, including his Father Bob, at Sunset Speedway in Omaha, Nebraska, the Kosiski's home track, until it shut down in October of 2000, Joe Kosiski won the final race at Sunset, taking the lead on lap 53 from another midwestern NASCAR national champion, Gary Webb. It was an O'Reilly All-Star (formerly Busch All-Star Tour) Series event that fittingly closed out racing at Sunset. Kosiski was also the 1986 NASCAR Winston Racing Series National Champion.
Joe Kosiski (orange shirt) sitting behind his Father, Bob, his Mother Grace (white hat) next to Bob, brother Steve standing in the back, always surrounded by family.
Bob Kosiski, the founder of the Kosiski Auto Parts business in Omaha and pillar of the Kosiski racing heritage passed on his number to the his eldest son Joe. All of the Kosiski's have the same drive, determination and work ethic as their Mom and Dad. Bob Kosiski, who started racing in 1952 even competed in the 1960 Daytona 500, finishing 44th in a race that showed 68 starters in the box score. The Kosiski name, legendary in the Midwest, should be a household name nationwide.

The Kosiski's have dedicated their life to their auto parts business and racing.

"Our family is all about the sport," stated Kosiski. "We've been doing it a long time and we have learned along the way. Our travels and the relationships we have built throughout time have really helped us here. There is always someone we can call if we don't have the answers."

After their hometrack, Sunset Speedway in Omaha closed in 2000 there was definitely something missing. Sunset, owned by the Kelley family, was one of "those" tracks that just had a way to make you feel like you were at home each time the race track had run. Whether you were visiting it for the first time or you had lost count. It was a special place.
The current remains of the once vibrant Sunset Speedway, home to stock car racing in Omaha, Nebraska. Sprawling developments built long after the track was built were supposed to replace the coveted track land, however, 20 years later, have not made their way past the corner of Reynolds Street and N. 114th Street.
In 1994 a beautiful track opened as Nebraska Raceway Park in Greenwood, nestled between Lincoln (the state capital) and Omaha Nebraska on Interstate 80. I-80 is the second longest and one of the most frequently used east-west transcontinental freeways in the United States, crossing the country from downtown San Francisco to Teaneck, New Jersey, closely resembling the historical Lincoln Highway.

It just happens to be a little bit closer to Teaneck then San Francisco, but what's just over 300 miles between friends to say that it sits pretty close to smack dab in the middle of the United States.

In 2004, the Kosiski family purchased what is now I-80 Speedway along with "Little" Sunset Speedway, a home for go kart and youth racers. It has become the Midwest home to some of the best racing and racers in this business.

I-80, which is now 28 years old, has become one of the top tracks in the nation under the guidance of the Kosiski family, primarily Joe Kosiski and his daughter, Lisa and Joe's brother Steve. Joe and Lisa have been frequent attendees of the Workshop, while Steve, who much like his own racing career, works diligently behind the scenes taking care of the all important track preparations, maintaining equipment and the unseen work that many people do not know about or care to see, that assists greatly in achieving success.

"I could not do it without Lisa or Steve," says Kosiski, as we drove toward a media appointment in the infield at Daytona International Speedway with Dave Moody of MRN and Sirius XM fame. "They are keys to our success. Steve does so much with the track and the equipment, while Lisa, she knows more about my life than I do, I swear to it. She's just good."

Kosiski has always been quick to point to others in regard to his success, his racing career has been much the same, however, his talent and passion begin and end at the race track.

Kosiski, 64, fully admits where he wants be, "I enjoy being at the race track so much, my family knows it, however there comes a time when you have to take a look at what's next or how you want to live, but I'm happiest there."

While some may think all of the keys to success in any business lay with a great business plan that shows a map leading to great financial reward that is not always the case. While society has become "push button", there are many of us that still believe in passion and elbow grease, the 46th ARPY is no different, admittedly or not at times.

"It seems like we are always doing something, work is constant," Kosiski states as he also leads Kosiski Auto Parts as President. "There is always something to do. The balance can get challenging and we all have to look ahead, it's really that simple."

Kosiski has seen his fair share of things during his time involved in racing. His travels have exposed him to many different places and ideas, helping him develop his promotional craft as he traversed through his racing career. It's hard not to pick up on promotional things as you become engulfed in racing. Racing through the education also helps you pay attention to the details. Kosiski has applied much of that when it comes to running I-80, but like many things that Kosiski's do, it comes with a heavy workload and a never quit attitude.

I-80 always has a jam packed schedule from the last weekend in March until the first week in November. The last weekend in March, Kosiski notes, is a "leased event". Striving to find the balance Kosiski speaks of is challenging with all of his roles throughout the family's businesses.

"We have built the track's schedule off traditional events that people can afford and our weekly racing program with our traditional specials that get people excited," offered Kosiski. "We've learned what works and what doesn't, but we are also always trying new and different things, knowing whether or not they work as we continue to evolve with things in that regard."

The track remains NASCAR sanctioned. Joe Kosiski was the 1986 NASCAR Winston Racing Series National champion. Both Joe and Steve were NASCAR Weekly Racing Series regional champions and between the two of them they shared the NASCAR Busch All Star (also known as the O'Reilly All Star Series) Tour championship an astonishing 12 times with Steve wearing the crown 7 times and Joe having 5 championships. The family has a strong belief in the NASCAR program.

The Kosiski family has the understanding of a strong formula that works at I-80 and could work anywhere. Reasonable ticket prices, good concessions and an entertaining race program on the track keeps fans coming back.

While the track remains NASCAR sanctioned for the bulk of their weekly events, the World of Outlaw Sprint Car Series, the Lucas Oil Late Models and other regional touring series visit the track during their robust schedule which runs from the last weekend of March with a leased event until their "Cornhusker Classic" Weekend wraps up the schedule in early October. In between the bookends the track hosted a huge Late Model event featuring the Lucas Oil Late Models as part of the Silver Dollar Nationals.

The purse over the course of the Silver Nationals "five-day" extravaganza is enormous. Kosiski cited that the car count was not what he had expected based on the "to start" and "show up" money, but the camping and fan turn out helped the speedway make it through the big event.

For 2022 things have changed schedule wise at I-80. Typically the season ends with the traditional Cornhusker Classic, but in 2022 the World of Outlaw Sprint Cars called and arranged for a date after the Cornhusker. Following that, the Kosiski's went to work. October 15 is Bob Kosiski's birthday, so the season will conclude with an event that includes all of the divisions where one of Bob Kosiski's grandchildren compete. October 15 also happens to mark the date in which Joe Kosiski last drove competitively in 2011. Kosiski's daughter Lisa doesn't think it's the same coincidence that her Dad does. It is quite the way to any end season for a family that is all about the sport.

Kosiski is a believer in making sure the unoccupied seat has someone in it, although he understands the value of the seat.

"It is important to bring people in," stated Kosiski. "One of our biggest nights is our Shriner's night in early August. Many people attend and we work with the Shriner's on discounted tickets. The concessions are always busy that night, so it always has a way of working out."

Once again, without saying it, Kosiski is focused on balance with a bring the fans in plan and let other forms of revenue balance out the night.
A packed house at I-80 Speedway during the Silver Dollar Nationals salutes the Lucas Oil Late Model dirt Series as they get ready to entertain the massive crowd with their main event.
"We work hard at it and some of the things we try haven't worked," Kosiski continued "This is one of the many reasons the Workshops are so important. We learn, we try, we fail, we can go there and bounce ideas off folks and we can learn from our mistakes and perhaps salvage something that we just didn't see the right way. A lot of this is simply trial and error."

While Kosiski is right, having a notebook that spans over decades helps in its own right helps, plus he can turn to others in his family and outside that may see things differently.

"It's part of the networking opportunities that RPM provides. It plugs people in to a rolodex where if they don't know, they can call someone and find out or find out where to get help getting some of the answers," explained Kosiski in relation to the Workshops. "My phone is always open for that type of call. Lord knows, I've made many outgoing calls in the same manner over the years."

Often the Kosiski's have been overlooked for different awards and honors, with the primary belief being because they have been at the table for so long they are just "expected" to be there, however what the Kosiski's have brought and given to the sport is nothing short of amazing.

"The Kosiski Way" has always been hard work and non-assuming, they are always there, working to make their programs better.

"It doesn't matter if you are racing or promoting, the goal is common, you want to be the best you can be," Kosiski offered and explained. "It takes dedication and a lot of hours. We are fortunate that this is what our family has done, it's in our blood, it's what we do. We are proud of our accomplishments at I-80 and what we've done in racing."

"The Kosiski Way", whether it was on the race track or in promoting the race track has been successful dating back to when Bob Kosiski "first started taking racing seriously" in 1952. It provided a solid foundation for a great family tradition that exists through today and you can feel and see it every time you walk into I-80 Speedway.

Now "The Kosiski Way" has led to another major accomplishment and milestone that will adorn this gentleman's mantle, becoming the 46th Auto Racing Promoter of the Year.

As we ran around Daytona International Speedway to make our way to the Media Center in the infield and catch up with Dave Moody, we talked about many things, life, family the sport, the Workshops, but one thing remained consistent, Kosiski was still in awe and speechless of winning the prestigious award.

"I am really just honored and don't know what to really say," Kosiski smiled.

What I have learned in this short time guiding RPM is that the ARPY's are the backbone of what we do. They are leaders with passion and a dedicated focus on making the sport better. We are fortunate to have them as open encyclopedias exposing us to an education that is short track promotion. As we were parting ways in the parking lot of what used to be NASCAR Building 5, that's now a hotel, Joe Kosiski looked at me and said, "we need to keep the Workshops strong and making them better, we'll keep thinking of ways how to do that."

He hustled off into his Dodge pickup and back to his family, while I drove back to the beach thinking the industry made a hell of a choice for the 46th Annual Auto Racing Promoter of the Year. The future of our sport is in good hands with folks like him leading the way.

Congratulations, Joe Kosiski, ARPY 46.
ARPY 46 - Joe Kosiski - Photos

Made it to the infield at Daytona International Speedway, located Dave Moody and were live on "Sirius XM Speedway" with the proclaimed "Godfather".

Clockwise from top; Joe and Steve Kosiski have a serious discussion at one of their Super Late Model Series events; Holding a driver's meeting at Knoxville; discussing things with another ARPY (Dan Robinson) and Lucas Oil Late Model dirt Series director Rick Schwallie; Taking a look at the track at Knoxville; During a Weekly driver's meeting at I-80 (with Mike Helton on a poster in the background).

Clockwise from top; Congratulating the winner in victory lane, a place Kosiski is comfortable visiting; working with Todd Staley from the USMTS; Kosiski working on driving toward a NASCAR National championship; in victory lane himself at I-80 Speedway surrounded by his crew, fans and well wishers.
Top and Bottom; How it started - Bob Kosiski in victory lane in the 53; How it's going - Andrew Kosiski, piloting his 53, his website profile under racing hero, states "My Dad - Joe Kosiski", the legacy continues. - All photos in this section are from Lisa (Kosiski) Leighton or the RPM File Collection.
For the second consecutive year, Steve O'Neal was awarded the Region 1 Auto Racing Promoter of the Year Award. O'Neal, who promotes, the beautiful and very successful Port Royal Speedway, which has become the "Speed Showcase" in the heart of "Pennsylvania Posse" territory. Port Royal, under O'Neal's guidance has seen multiple improvements along with becoming one of the top Sprint Car tracks as well as racing venues in North America.
Scott Childress was announced as a first time Region 2 Auto Racing Promoter of the Year. By Childress's own admission "dirt track racing is all he knows. With a promotional career that started in 2007, Childress has built a quality promotional resume leasing and promoting tracks with partners in the Southeast. He and his brother's are partners at Lavonia Speedway in Georgia and most popularly "at the track your Mother warned you about", the Cherokee Speedway in Gaffney, South Carolina.
Our region Three Auto Racing Promoter of the Year was another first time recipient. in Matt Curl. After entering into an ownership role at Fairbury (Illinois) American Legion Speedway in 2018, he has hosted many extremely successful events. He has been around the sport for a long time in many capacities and his promotional efforts have been very popular. Some of those efforts, like the above photo with race winner Kyle Larson at the bank drive thru have been a refreshing brand of "old school" with a modern look on things. His passion for the sport is incredible as his work ethic.
The Region 4 Auto Racing Promoter of the Year is a staunch supporter and believer in the RPM Workshops, attending as many as possible during his career. Dough Johnson began his career as a publisher, with the Dirt Track Fury Sprint Car Yearbook and the National Sprint Car Annual. He also promoted the IKF Regional Go Kart Series for 5 years before he started working for track owner, Tod Quiring in 2015 at Jackson Motorplex. In 2020 they took over Huset's Speedway. They have helped to restore and build a huge tradition at their speedway. His passion for the business is second to none and his events have escalated to some of the best in the nation, making him a deserving first time recipient of this award.
The Region 6 Auto Racing Promoter of the Year is another first-time recipient. Chris Stepan is another young promoter who has certainly worked his way up the ladder. With a career starting off announcing races at Cedar Lake Speedway before promoting races in 2004 with his own FYE Motorsports Promotion Company. After promoting several tracks in Wisconsin and Minnesota, along with a stint as Series director for the U.S.M.T.S., along with other promotional and race directing jobs along the way in Minnesota, Wisconsin, North Dakota, Florida and New Mexico, Stepan landed as the General Manager and Promoter at Vado Speedway Park. After being closed due to the pandemic in 2020, 2021 produced the best year any Royal Jones track has had in his 20 plus years of owning tracks.
JOE KOSISKI NAMED 46TH AUTO-RACING PROMOTER OF THE YEAR AT 49TH ANNUAL RPM@DAYTONA WORKSHOPS AT DAYTONA RESORT & SPA

  • Steve O’Neal; Doug Johnson; Chris Stepan; Matt Curl and Scott Childress all named Regional Auto Racing Promoter of the Year Award Winners; USA Nationals named RPM Outstanding Event of the Year –

Daytona Beach, Florida (February 14, 2022) – Joe Kosiski of Omaha, Nebraska, who promoters I-80 Speedway in Greenwood, Nebraska was introduced as the 46^th Auto-Racing Promoter of the Year this morning at the 49^th Annual RPM@Daytona Workshops presented at the Daytona Resort & Spa in Daytona Beach, Florida, representing Region Five, the Great Plains region of RPM balloting.

“This is quite a moment,” stated Kosiski. “This isn’t just for me, it is for my entire family. This has been an incredible journey and to be named by your peers for this award is humbling and one of the greatest honors ever. I’m proud that my family is hre with me. We all work extremely hard and to be recognized like this. I am grateful for everyone who has helped us get to this point. Racing has been our lives and I-80 is a continued extension of that legacy, we have poured our heart and soul into it, we hope to carry on the tradition for many years to come.”

Kosiski, who purchased I-80 with his brother in 2004, has dedicated himself to guiding his speedway into one of the top tracks in the country. Incredible events with a strong weekly program and incredible specials along with regional series and national series have propelled I-80 to the forefront, including their marquee “Cornhustker” Classic and new mega Late Model event the Silver Dollar Nationals.

Kosiski, who also had a career as a driver, was a NASCAR Regional Touring Series on five occasions in the former Busch All-Star Tour and a NASCAR Winston Racing Series national champion in 1986.

Region One, Eastern Region; Steve O’Neal from Port Royal (PA) Speedway; Region Six; Southwest and Western Region; Chris Stepan from Vado (N.M.) Speedway Park; Region Two, Southeast Region, Scott Childress from Cherokee Speedway in Gaffney, S.C..; Region Three, Central Region, Matt Curl from Fairbury Legion All American Speedway in Fairbury, Illinois; Region Four, Northern Region, Doug Johnson, Huset’s Speedway in Brandon, S.D., were all honored as regional award winners respectively. Features regarding these winners may be found in upcoming RPM Newsletters at www.promoetersnewsletter.com

The USA Nationals at Cedar Lake Speedway in New Richmond, Wisc., promoted by the Kaufmann family were presented the RPM Outstanding Event of the Year.

The 49th Annual RPM@Daytona stands as a "can't miss" event for track promoters nationwide.

Lucas Oil Products will once again presented the 46th Annual Auto-Racing Promoter-of-the-Year Awards as part of the 49th Annual RPM Workshops held at the Plaza Resort & Spa Daytona Beach Resort.

The regional and national award winners were announced during the Monday, February 14th portion of the Workshops agenda.

“Lucas Oil is honored to have the opportunity to assist in presenting one of the most prestigious awards in the industry of short track racing,” stated Rick Schwallie, Director of the Lucas Oil Late Model Dirt Series. “We recognize the importance of this award and the accolades that go with it.”

The winners will received awards recognizing their accomplishments while the 46th Auto-Racing Promoter of the Year received the traditional watch signifying their accomplishments as well as a custom diecast recognizing their accomplishments.

Lucas Oil is the one of the top selling and most recognized brands of lubricants and additives in the automotive industry in addition to the one of the fastest growing additive lines in the consumer automotive industry. Premium lines of oils, greases and problem solving additives has helped firmly establish Lucas as a prominent figure in the marketplace. Through a history of motorsports involvement, activation and partnerships along with premium products and applications, Lucas Oil has also become one of the most recognized name in all of motorsports. In addition Lucas also produces a heavy duty line of products for the industrial and agricultural markets. The Lucas success story has been built with hard work and an unparalleled line of premium products and an unwavering commitment to customer satisfaction. This single formular will continue to guide Lucas Oil Products as it grows in years to come.
OUTSTANDING EVENT OF THE YEAR
In 2021 our RPM Outstanding Event of the Year, celebrated it’s 34th year, with the 35th year on tap for 2022. It is a unique event that packs the facility full of enthusiastic participants and fans, even stated in the notes posted by the track are the words, “We are confident you will have a great time if you come join us at this legendary event…” Lawn Mower Racing, Driver Autograph and Meet and Greet, a Party in the Pits, Golfing, Shopping and even the unique experiences of Trout Fishing and Apple River Tubing, that’s before the racing happens on one of the most recognized dirt tracks in North America. The 2021 RPM Outstanding Event of the Year went to the USA Nationals at Cedar Lake Speedway in New Richmond, Wisconsin.

The USA Nationals at Cedar Lake Speedway in New Richmond, Wisconsin hosts many enthusiastic fans and jammed pit areas with the top racers from around North America.

Fireworks, a pit party and a full house add to the excitement along with all of the unique promotions that Cedar Lake and the Kaufmann bring to the table for this iconic event.
RPM ENDORSEMENT; "We went to PRI back in December and sat in the RPM Workshop roundtable there. We were able to met a lot of new people and made some new connections. We enjoyed it so much that we decided to attend the Daytona Workshops where we were able to learn more about how to promote our tracks, continue making connections with track owners and other promoters as well as manufacturers. We will definitely be back again as we learned a lot! Thank you RPM for the friendships and the education to help grow this sport and help us be better Promoters!" Chelsie and Luke Riddle, Duck River Raceway Park, Lewisburg, Tennessee - first time attendees.
The Performance Racing Industry Trade Show -
December 8 - 10, 2022 - Indianapolis, Indiana
Dave Moody, for as long as he's been on SIRIUS XM Radio and the Motor Racing Network, he will always be the voice of "The nation's site of Excitement" to the editor of the RPM Newsletter. Moody was an announcer at Barre, Vermont's famous Thunder Road International Speedbowl for Ken Squier and Tom Curley. One of the best short track announcers in the business. Moody is a friend of short track racing and he's looking to help out your announcers. Look for more information coming in the future and don't forget to tune in to his show "SIRIUS XM Speedway". Hear Dave "The Godfather" Moody keep listeners informed with an unpredictable mix of driver interviews, listener phone calls and insightful commentary. Get in on the action and call 1-866-PIT-LANE (866-748-5263).
In attendance at the 49th Annual RPM@Daytona Workshops was Sean Foster of Willington, Connecticut. Foster is a unique mindful young man with a passion for the betterment of short track racing. He has raced successfully in Stafford Motor Speedway's SK Division, but he also looks at the sport from a promotional standpoint. A few years back he wrote an article that may or may not have drawn the most positive attention. Many points within that article are valid and from a different perspective, one that we don't look at very often. RPM will take a look at Foster's views in a multiple part effort beginning below.
Foster Published the following March 30, 2018, let's examine his thoughts; what has changed, what is feasible and what is not, based on Foster's studies and opinions;

Make Short Track Racing Great Again – A Vision Of Our Sport’s Future
Preface: The Future of Short Track Auto Racing

Let’s not hide from it. Let’s not sugar coat it. Short track auto racing has been in a popularity decline in recent years. Grandstands, pit areas, and car counts are low and appear dreary. There is also less interest shown from vendors, media people, volunteers, marketing partners, followers, etc. Racing facilities are continuously shutting down. The future of the sport shows great uncertainty and I have yet to see any noticeable strides taken to reverse this downfall.

Let me clarify something right away: I’m not writing this to knock short track auto racing. My intent is not to be negative. We can call this a memo or a mission statement, or better yet a vision statement because I want to expose the potential of short track racing since I see this as the greatest sport in the world. I want to shed some light on the negatives dragging the sport down because modern day track owners and promoters seem to be stagnant with regard to the future of the sport. I would simply like to share some of my vision and suggest that promoters refocus their approach.

Now I understand that there are a large amount of road blocks that are hindering a race track’s ability to develop. Crippling liability insurance, complaining neighbors, and increasing land values all diminish the flow of a venue’s progress. Beyond that, other entertainment industries are making improvements to enhance their fan experience which will only make the battle more difficult. Above all, our nation is enduring economic recovery. Auto racing is considered one of the most expensive forms of organized sport so the effects of any economic downturn are sure to be felt in this industry more than others. Unfortunately, the short track racing world did not position itself for the economic storms.

That’s the bad news. Now the good news: There will always be a need for entertainment and few forms of entertainment are more enjoyable than short track auto racing. Drivers, car owners, team members, track employees, and race fans can all get maximum satisfaction from being around the sport… with the right people making it happen. We may not have positioned ourselves to handle the past economic recession, but we can certainly plan to propel the sport to incredible heights in the next 10 years.

The entertainment aspect of short track racing is already present. The sport grasps the emotions of everybody involved. There is no shortage of drama and controversy while the element of danger makes the sport exceptionally fascinating. There are fights and underdog stories. It engages our minds and legitimizes our competitive nature. We see inspiring moments while witnessing history take place in front of our eyes. In short track auto racing, we do not have to create storylines; the drivers and teams do it themselves. That’s what makes the sport interesting. Speedway Illustrated writer Karl Fredrickson put it best when he stated, “No other activity offers such thrill, risk, challenge, and sense of accomplishment than racing does.”

So the foundation is there. However, new age promoters need to highlight these aspects all while evolving their product to connect with new age fans.

There is no single problem or area of concern that will make this sport become sensational. Lack of foresight and imagination is what is impeding short track racing from becoming a vast phenomenon. In reality, the majority of our speedways are lacking in ALL areas.

I have broken the issues down to nine categories that need revamping. These are:

–Visual Appeal and Attractions (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#visual-appeal-and-attractions) (In this edition).

–Racer, Owner, and Team Interest (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#racer-owner-and-team-interest) (Coming Soon).

–Fan Interest, Entertainment, and Youth Engagement (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#fan-interest-entertainment-and-youth-engagement) (Coming Soon).

–Divisions and New Racer Captivation (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#divisions-and-new-racer-captivation) (Coming Soon).

–Business Partnerships (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#business-partnerships) (Coming Soon).

–Facility Uses and Extra Activities (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#facility-uses-and-extra-activities) (Coming Soon).

–Marketing (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#marketing) (Coming Soon).

–Community Immersion (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#community-immersion) (Coming Soon).

–The Movement and Communication Between Tracks (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#the-movement-and-communication-between-tracks) (Coming Soon).

And this statement will end with some Finish Line Thoughts (https://www.shorttrackracer.com/short-track-racing-vision-sports-future/#finish-line-thoughts)

Visual Appeal and Attractions
(Editor's Note: Foster has traveled to many of these venues, viewing things from his own perspective and building a notebook that is not only valuable to him, but the sport).

The typical short track facility is a pretty bland sight in the eyes of a non-racing person. There is rarely a feeling of excitement when driving by or pulling into speedway grounds. It is no different when walking through the gates, into the grandstands, and sitting in for a night’s events.

Oftentimes it appears that the track operators simply unlocked the gates from last week’s races, prayed to mother nature for cooperation, and crossed their fingers for the masses to appear. No improvements from the previous week and few improvements over the off-season.

Generally speaking, short track facilities at first glance provide an underwhelming impression without any marvel or awe. The scene is almost identical at tracks across America: some pavement or dirt surface, old battered fencing, rickety grandstands, overgrown plant life, unattractive bathrooms, with the concessions and miscellaneous fixtures lacking a fresh coat of paint. At times, one could sit in the grandstands and say, “So where does my $20 admission fee go towards in this place?” What mainstream sport allows its facilities or stadiums to stand still and become grown over without improvements? There is little wonder why local towns despise our facilities, they are often eyesores placed directly on main traffic routes.

Now, it’s not necessary for a speedway to look like a celebrity runway, but a pair of loppers and some light construction every week can be effective and affordable. This can especially be said for the entrance of the speedway, which is meant to lure passing travelers.

First Impressions

Curb appeal is as important as anything else when it comes to the appearance of a racing facility. Start with the entrance area that local people must drive by on a daily basis: an entrance is supposed to pull in guests and decrepit signage just does not do it for most people. Stubborn locals will drive by, notice the unexceptional grounds, and then cringe as they listen to the engine noises from their back porches on a Saturday night. So why not make the view from the street more presentable? Why not improve the landscape, give the entrance an enticing look with something eye-catching, and make passing motorists feel as though they’re missing out on something extraordinary?

Inside the facility

The primary idea to keep in mind is that our racetracks should not be aiming to “put on a race.” Instead, our racetracks should be aiming to “create an experience.”

A great way to build a comprehensive “experience” would be to create a theme for the track facility and its physical attributes. One possible theme could be to involve the town’s landscape and history. For example: in a coastal New England town, why not work to create a maritime theme throughout the track facility? Why not feature coastal food items at concession stands and decorate buildings in seaside finishes? I predict that the town and its residents would be more apt to embrace a race track if the facility managers worked to make it a part of the surrounding charm rather than a contrasting element.

Promoters and track owners have to realize that they are more than just a local speedway. Their race track is a tourist destination. Travelers will go online to search for “things to do” in the area/location and the race track will appear. If your visitors show up and find that the track has an atmosphere that is in no way tied to the area landscape or history then a tourism spot isn’t being properly portrayed.

It’s important to study trends of what the new age fan is seeking and mobility is a crucial factor. The idea of walking into a sporting event and being expected to sit in one spot for three-plus hours is a turn off. Guests need destination points or congregation spaces that deaden the sound of race cars. It is comforting to escape hours of loud engine noises with getaways like cool food/concession areas, a beer garden, colorful vendor and marketing booths, and interactive zones. Note: These areas of escape should include television screens showing the on-track action so fans can keep up with the show even if they’re away from their seat.

Facility image, branding, and photography appeal

Upkeep and image become even more important once visitors are inside the facility gates, due in particular to the importance of social media in day-to-day life. Track facility managers must understand that race fans and participants are constantly taking photographs and sharing them online. This brings about a new set of physical requirements for the appearance of the facility including photogenic scenery, visual branding, photo opportunity areas, and landmarks.

Maintaining photogenic scenery inside a race track’s gates creates a landscape that track visitors can capture in photographs to share through social media outlets. This scenery should include photo opportunity areas and landmarks that distinguish each race track facility through unique characteristics.

Visual branding is another way of propagating the speedway’s image in photographs. By creating an appealing logo that features the name of the race track and placing it on a multitude of surfaces, track managers can be reasonably sure that most pictures taken at their facility and dispersed on the internet will include the name of their speedway. Photographs taken and shared by track visitors will create free advertising material.

Finish line thoughts

There are endless opportunities for track facility managers to use their imagination in order to create a captivating experience and atmosphere. A race night is like a Broadway show, with the track as a stage, the racers as the performing stars, and the announcers as the presenters.

Creating visual appeal and attraction does not fit a particular formula; it is a matter of packing as many perceptible concepts into a facility as possible while maintaining a cohesive and organized theme. The objective is to give people at the racetrack visual stimuli that entice their senses and create memories: Pyrotechnics, effect lighting, music, food varieties, enthusiastic (yet professional) announcers, interactions with the racers, and the ability to reach out and touch the racecars. These are elements that are currently inadequate at the average short track.

Supercross has gained a lot of popularity in recent years. A large part of that is due to their use of stimulating effects and breathtaking pyrotechnics.

With some imagination, physical labor, and minimal financial investment, speedway managers can imagine, design, and build an atmosphere that people and businesses from the local community can enjoy.

Track management quick reference:

Food and beverage:

-Is there a specialty food item?

There should be at least one menu item that makes your facility a bucket list. Ideally an item that connects to your region and/or track theme. Social media users love to snap pictures of their cuisine and share it to the world. A photogenic specialty item is necessary.

New Hampshire Motor Speedway represents the food culture of New England with a lobster specialty food item.

-Do you have any food items that are collaborative with local vendors and/or brands?

A trend in stadium food is local sourcing. Example: craft beer continues to be a popular item.

-Do you have designated staff constantly cleaning and replenishing the condiment stand?

Messy areas like this are a turnoff to patrons. Make sure the garbage cans aren’t overflowing either.

-Are kid friendly items available?

I’m pretty much just talking about ice cream here. Invest in a soft serve machine then consider expanding it to an all-out “create your own” sundae stand.

Bathrooms:

-Are your bathrooms immaculate? Do you have staff constantly overseeing the cleanliness of the bathrooms?

Wouldn’t it be neat if a guest came back to their friends and neighbors in the grandstands saying, “Oh my God have you seen the bathrooms here?” Instead of, “Oh my God have you seen the bathrooms here?”

Education and history recognition:

-Are your spectators aware of the reasoning behind the physical appearance of your premiere division?

Sprint Cars and Modifieds look nothing like a car you see on the street. Your spectators should be educated as to why they appear the way they do. A great way to do this is to create a “throughout the years” exhibit on the midway explaining the historical evolution of the cars on hand. Announcers are also responsible for providing background information to keep spectators informed.

-Are your track heroes being recognized?

Heroes of the past and present should be proudly displayed on facility grounds to show appreciation for those who have shown dedication to the sport and your speedway. (Nothing mediocre… do it elegantly or not at all)

Merchandise:

-Does your apparel match fashion trends?

Pay attention to the movements in clothing lines when creating branded merchandise.

These nostalgic graphic hoodies are popular at Stafford Speedway. Athletic apparel is also a trendy item. Tasteful apparel with stylish artwork is essential.

Convenience:

-Are you surveying the lines for food, tickets, and traffic?

The new generation of sports fans are finicky. They do not like waiting or standing around. Note the wait times and constantly seek methods to improve. For example, New Hampshire Motor Speedway has designated employees on-foot selling event tickets before the entrance which allows patrons to avoid ticket booth lines.

-Can purchases be made with credit/debit cards?

Mercedes-Benz Stadium (NFL – Atlanta Falcons) has recently gone 100% cashless for all on-site transactions and other sports venues are rushing to copy their model. Short tracks without credit/debit capabilities are falling multiple steps behind.

Attractions:

-Are there at least two prestigious racing events?

There should be highlighted items on the schedule without conflicts with town/state/regional events and nearby racing facilities.

-Do fans have the ability to see the race teams and cars up close?

There has to be availability for the fans (especially young fans) to get close up views of the cars and stars they are witnessing. This could be in the form of a pit exhibit or extended access to the pit area. Some speedways have created a “no trailer move rule” which prohibits teams from loading up their haulers and leaving the pit area for a determined amount of time after the final feature event.

Landscape:

-Is there plenty of colorful flowers, shrubbery, and local plant life in view?

Colorful plant life adds charm to a venue. Local plant life example: If you have a speedway in Florida (the #2 most popular tourist state) and don’t have an aligned row of palm trees down the backstretch or through the turns then you’re not creating an enticing visual stage for your visiting guests.

Homestea-Miami Speedway features their local plant life down the entire back straightaway.

-Are there any large structures or art pieces that instantly identify the racetrack?

Photogenic architecture and artwork creates “Instagrammable moments” at a speedway while establishing distinction between it and any other sport stadium.

Circuit of the Americas in Austin, TX knows photogenic and distinctive architecture.

-If the track has infield grass is it full, bright, and healthy?

Ever walk into a professional baseball stadium? The bright, well-cared for grounds create a spectacular view. There’s a reason why so many people photograph themselves with their backs to the ball field.

Lucas Oil Speedway has the elegant appearance similar to a baseball field. They obviously spend a lot of effort in grooming their grounds.

-Is there a consistent theme of colors surrounding the facility?

More examples from stick and ball sports: Professional ball fields typically have a 2-3 color theme surrounding the stadium (usually coincides with the team colors). Whenever a photo is taken on team grounds their location is instantly recognized by the viewers. Look at any photo taken at Boston’s Fenway Park and you’ll identify the iconic green and red color theme.

The beauty of Fenway Park. How could anybody mistake the green and red for any other venue?

-Is the speedway hot rod and motorcycle friendly?

Embrace the people who appreciate automotive culture. Many speedways have dusty, bumpy, and cramped parking arrangements. Visitors who have motorcycles or dazzling hot rods have no interest in showing up and risking possible damage to their prized vehicles. Smoothly paved entrance driveways and spacious VIP areas should be available. Owners of these vehicles should be guided to the reserved areas that are supervised during race night.

Spectacles:

-Does your premiere division have a powerful and theatrical feel?

Some sure ways to get the crowd pumped up for a main event is to play upbeat music. Pyrotechnics and theatrical lights are other dramatic effects.

-Is there a colorful announcer on hand?

Since announcers are guiding the show they must have the ability to increase fan enthusiasm. They should be professional, educational, and give explanations that brand new racing attendees can understand. Driver introductions should answer: Who is the driver? Where are they from? Why should I care?

-Does victory lane have an element of eminence?

No victory lane photos should be a driver standing in front of his/her car without a backdrop. Victory lane is meant to be photogenic and sacred. Allow the winning crew members and fans to join in on the winners circle festivities.

-Is a top of the line sound system and high definition video screen on site (or a planned future purchase)?

A high end sound system is essential for auto racing. We’re trying to address the crowd with loud engines in the background (this isn’t a baseball game) so quality sound is a costly, but necessary investment. Video screens are also pricey however every short track should be creating long term goals in making such investments. Video screens open up many possibilities in increasing a facility’s value. They add opportune features such as crowd interaction, replays, fan education, updates from unseen areas of the track, and most importantly: marketing opportunities.

Editor's Notes; In regard to Foster's efforts, in his own words, "When this was publicized originally I took some heat for it, however, it was not intended in that manner and I recognize that some of these are long term plans and goals for facilities based on many different factors." Many of Foster's points are similiar to "Ex-Disney" keynote speaker John Formica, relating to the benefits of a positive customer experience and being able to enhance that experience time-and-time again. We felt that parallels drawn between two individuals, who have never met, one who is a short track racing enthusiast, one a former Disney executive who has had limited exposure to the sport were worth sharing.
Kevin Olson, an American Short Track Treasure;

On, Friday, February 11 the short track racing world lost one of it's true treasures in Kevin Olson.

Olson, who was 70, was killed after a driver crossed lanes in Janesville, Wisconsin. His wife Nancy remained in critical condition but slowly improved days after the accident.

In honor of the racer's life, the was able to take one final lap of Angell Park in Sun Prairie, Wisconsin during his funeral ceremony. Olson, who was originally from Rockford, Illinois, an area that's home to many great racer's and racing families is a true treasure to short track racing.

Olson began his career racing in the Road Runner division at his home track Rockford Speedway.

His sense of humor and showmanship was second to none. His stories and quips were genius. Kevin Olson, like many in our business, was one-of-a-kind.

Five Badger Midget Series Championships (1976, 1987, 1988, 1989, 1996). USAC National Midget Champion (1982 and 1987). He won 23 USAC Midget Features. He visited victory lane at Angell Park on 47 occasions, the final coming in 2019. One of his biggest victories came in the 1983 Turkey Night Grand Prix at Ascot Park.

He was inducted into the USAC Hall of Fame in 2016 and the National Midget Auto Racing Hall of Fame in 1997.

He was a well known writing contributor in Open Wheel Magazine and Sprint Car & Midget for many years. Simply put, he loved the sport.

Every promoter wishes they have a Kevin Olson. A larger than life figure who makes people want to be a part of the sport, who captures people and their imaginations and tickles their funny bones.

Kevin Olson had a gift. We were blessed to be able to share in it for as long as we did.

From our standpoint, it is another life taken too soon. There is no price we can put on one more day, night, hours or minutes with the folks we love and treasure. Never take any moment for granted.

We are going to miss Kevin Olson.

Clockwise from top; Kevin Olson at speed at Angell Park, doing what he loved the most; Going open face at the Chili Bowl - that was a treat to be in attendance for. Having more fun at the Chili Bowl with Kevin Olson "Covid Proof" t-shirts.
Terry Newton, 73, who was a frequent visitor or the RPM Workshops, passed away on Sunday, January 23, 2022. Newtown, son of Bob and step-son of Joyce Newtown, retired from Hoosier Tire as a sales manager in 2009. Newton, like many of the familiar faces with tire manufacturer began his career as a teenager learning the family business. He enjoyed the growth and expansion of the company along with building many relationships that also enriched his personal life. Newton's many colleagues knew he was a prankster, loved to laugh and have a good time. Terry is survived by their children, daughter, Tracey Jean Newton of Chicago, IL and son, Timothy Michael Newton of Fishers; three sisters, Marjorie D. (Ron) Skaggs of Lakeville, Mary L. (Rodney) Purvis of South Bend, and Pamela Frey Armer of El Sobrante, CA; brother, Donald B. (Nancy) Newton of Largo, FL; mother-in-law Jean A. Gano of Sweetser; brother-in-law, M. Tom Culley of Marion and aunt Gayle A. Newton of Rolling Meadows, IL. Terry was also
blessed to have many other relatives and life-long friends who will deeply miss him. RPM and the friends of the RPM Newsletter and Workshop pass along our condolences, thoughts and prayers to Terry Newton's family and join them in their sorrow of missing a true friend of our sport.
RPM ENDORSEMENT; Kami Arnold and Scott Russell who promote Placerville Speedway, the Sprint Car Challenge Tour and the "Hangtown 100" offered the following; "10-out-of-10. This is our 5th Conference and each we learn something new and informative. We also build new relationships and cultivate old ones. We are thankful for RPM giving us the opportunity to grow, improve and develop as Promoters."

GOLDEN ANNIVERSARY DATES SET FOR THE RPM@RENO WESTERN & RPM@DAYTONA WORKSHOPS

  • RPM@RENO Western Workshops Returning to the Eldorado & RPM@Daytona Set to Return to the Plaza Resort & Spa -

The Golden Anniversary 50th Annual RPM Workshops dates and locations have been set.

The RPM@Reno Western Workshops will once again take place at the Eldorado at the Row on the following dates; Tuesday, November 29th and Wednesday, November 30th, 2022. The traditional registration "happy hour" will take place at NOVI in the Eldorado on Monday, November 28th in the evening hours.

RPM@Daytona Workshops will return to the Plaza Resort & Spa in Daytona Beach, Florida, February 12th, 13th and 14th, 2023.

John Formica an "Ex Disney Guy" will bring his presentation and "keynote" speech to the RPM@Reno Western Workshops.

The 50th Annual RPM Workshops in Reno or Daytona stand as a "can't miss" event for track promoters nationwide.

Details in regard to lodging, registration and full schedules for the 50th celebration of the RPM Workshops will be released shortly.
RPM ENDORSEMENT; Thank you for an exciting show. It was a great help to me and my team. We managed to make a lot of great partners, make a lot of new friends and reconnect with old friends that will help us into the future... Sean Jackson, Salmon Valley Speedway, Salmon Idaho
A sincere RPM "Thank You" goes out to the following group of exhibiting companies who helped make the 49th Annual RPM Workshops at the Plaza Resort & Spa in Daytona Beach a truly special edition of our annual East Coast gathering;

Hoosier Racing Tire (Lakeville, Indiana);
K&K Insurance (Fort Wayne, Indiana);
Lucas Oil Products (Corona, California);
MyRacePass (Lincoln, Nebraska);
Firethorn Marketing (Goodyear, Arizona);
Speed Sport / Speed Sport TV / Turn 3 Media (Mooresville, North Carolina);
IMCA Racing (Boone, Iowa)
NASCAR (Daytona Beach, Florida);
Race Track Wholesale (Independence, Missouri);
Pit Pay (Charlotte, North Carolina);
Simes Graphic Design (Mandan, N.D.);
RACEceiver (Gainesville, Georgia);
MyLaps Timing & Scoring (AMB) (Atlanta, Georgia);
Sports Insurance Specialties (Fort Wayne, Indiana);
Jones Birdsong (Chanhassen, Minnesota);
Vortex Insurance Agency (Overland Park, Kansas);
WISSOTA (St. Cloud, Minnesota);
Romeo Entertainment Group (Nashville, Tennessee);
VP Racing Fuels (San Antonio, Texas);
Sunoco Racing Fuels (Marcus Hook, Pa.);
American Racer Tire (Indiana, Pennsylvania);
Event Sprout (Deerfield, Illinois);
Westhold (Santa Clara, California);
Mercury Marine / Quiksilver (Fond Du Lac, Wisconsin);
Trackside Ticket App (Canton, Ohio);
Racing America (Charlotte, N.C.);
Performance Racing Industry (PRI) (Long Beach, California);

RPM provides a unique up close & personal opportunity to meet with representatives of the business. The folks with these companies took the time to recognize how important you are by being in attendance at RPM to create networking, meetings and one-on-one discussion, all in the business when it comes to RPM and the Annual RPM@Reno Western & RPM@Daytona Workshops.

Monarch Motor Speedway

Back in December, the Kelton family made a post on Facebook letting everyone know they would not be returning to Monarch Motor Speedway (formerly Red River Motor Speedway) for their fourth year of promotion due to major health issues within their family that would require extensive care in the near future. The medical issue pressed the family to make a decision based on the time required to prepare and promoter the track for the best racing and fan experience. The post was very truthful and addressed fans and competitors and those that they may not understand the Promoter's difficult decision to take care of their family and forgo the operation of the track. It was clearly an emotional message from the owners. Perhaps a path that should be taken more often. The speedway is for sale and it features a paved pit area, modern grandstands, bathrooms, concessions set on 29 acres of land. Interested parties are encourage to contact Shannon Kelton at 214.938.1735. There have been no updates on the
Monarch Facebook page since the original post cancelling the 2022 season on December 12, 2021.
The International Council of Motorsports Sciences (ICMS) - Race Track Safety Program

The ICMS Race Track Safety Program will take place at;

Lucas Oil Indianapolis Raceway Park
10267 East U.S. Highway 136
Indianapolis, IN 46234

Option 1 - Jump Medic Training (SFI Certification) (https://drive.google.com/file/d/1wcqPc6BymwQW6K5KJ3QoKS4omcZw9Cuc/view?usp=sharing)
Thursday, March 31, 2022
Check-in starts at 7:30 AM
Session to begin at 8 AM EST
*Limited spots available each day!

Option 2 - Fire/Rescue Training (SFI Certification) (https://drive.google.com/file/d/1rhyDw_oCZiGbK3yT7_BKfUZRBAaw7u1e/view?usp=sharing)
Friday, April 1, 2022
Check-in starts at 7:30 AM
Session to begin at 8 AM EST
*Limited spots available each day!

Option 3 - Fire/Rescue Training (SFI Certification) (https://drive.google.com/file/d/1rhyDw_oCZiGbK3yT7_BKfUZRBAaw7u1e/view?usp=sharing)
Saturday, April 2, 2022
Check-in starts at 7:30 AM
Session to begin at 8 AM EST
*Limited spots available each day!

The cost: $175 per person per session (SFI Certification, lunch and drinks included)

HOST HOTEL:
Comfort Inn & Suites Brownsburg
500 W Northfield Drive
Brownsburg, IN 46112
(317) 852-2000

Hotel Rate: Offering discounted rate to ICMS RTSP instructors and attendees. ICMS Group Rate of $98 + Tax. Attendees must call the hotel at (317) 852-2000 and ask for the ICMS Group rate. You will not get the group rate if you book the hotel online.

*The ICMS reserves the right to cancel this event wholly or in part in case of an insufficient number of participants, program cancellations, or other unforeseeable events that render the execution of the event not possible. The ICMS will inform participants of such changes.

Should an event be cancelled; the organizer will refund the event fee in full. Claims for further liabilities or damages are excluded. Participants may not assert any further claims and any such claims shall be excluded. This also applies to compensation claims for travel and accommodation costs and lost working hours.
Developing the Archive
All of the folks that were in attendance at the 49th Annual RPM@Daytona Workshops will receive access to the archived "stream" of the Workshops. We have been working out those details since we left Daytona with our partners at Speed Sport, Turn 3 Media and Rivet.

We will also be recording sessions "along the way" that have value from many different points of venue that will enable us to continue to move forward with the Workshops agendas as we build them and give us a vital archive of common and important topics.

The LIVE streaming of the Workshops will continue. These videos and additional promoter focused RPM content will be available for a reasonable subscription, making it easy for promoters who cannot attend RPM to still get access to the informative lineup of speakers and topics the event always delivers.

Economic Studies, Super Nationals Style...

From IMCA; The proof is in the numbers: The biggest event in dirt track racing has a big economic impact not only for the Boone area but for the State of Iowa.

The IMCA Speedway Motors Super Nationals fueled by Casey’s brought a record 909 race cars and tens of thousands of fans to Boone Speedway for its Sept. 6-11, 2021 run.

A study compiled by the United States Motorsports Association and Washington & Jefferson College and released today determined the 39th annual event resulted in an economic impact of nearly $61 million, along with 609 local jobs and a corresponding $16.8 million in local earnings.

“We had this study conducted because we knew Super Nationals has had a major economic impact on the City of Boone, Boone County and the State of Iowa but did not realize the impact was of this magnitude,” said IMCA President Brett Root. “The goal had been for the economic impact study to provide for infrastructure spending, to continue to improve the venue and continue making Super Nationals a better experience for both drivers and fans.”

Drivers from 27 states and Canada competed at Super Nationals last year, traveling an average of 350 miles – double the industry standard average – to race at Boone Speedway, typically spending 10 percent of their annual racing budget to do so.

And 63 percent of Super Nationals competitors visited non-racing attractions, such as shopping malls, golf courses or attending Iowa State football game(s) in Ames.

The economic value of the week of Super Nationals, the USMA study says, has the equivalence of an entire season of Iowa State football.

Race fans traveled an average of 300 miles, more than seven times the industry average, and more than half of those fans surveyed during the week by USMA attended each night of Super Nationals.

In summarizing the survey of drivers and fans, the USMA stated that Super Nationals provides:

•Consistent, stable economic revenues and visitor spending;

•Elevated community and state notoriety and pride; and

•Stimulation of business and job growth.

The Mooresville, N.C.-based United States Motorsports Association conducted fan and driver interviews throughout the week of Super Nationals near the FanZone, in the grandstand and the pit area. The resulting economic impact survey will be shared with local, state and national officials.

Interesting numbers for sure and makes RPM wonder, how many events of this type hold an economic impact around North America. There are a plethora of events now that attract travelers from near and far using lodging, restaurants and local facilities to attend these events. Useful tools for promoters in this regard.
The IMCA Super Nationals at Boone Speedway draw in competitors and fans from everywhere. There are many events that have grown in time to include travelers from many destinations that throw a boom into local economies. The IMCA study proves and solidifies those facts, which should help promoters around North America prove the importance of these events in their communities.

Changes at "The Rev" - Revolution Raceway Park in Monroe, Louisianna

In 2008 Monroe Motor Speedway near Monroe, Louisiana was constructed. The facility spared no expense with a concrete surface, modern lighting, aluminum grandstand, full concessions, etc..., however it was met with limited success. Some felt it was based on location and other factors that could never be solved.

In 2020 dirt was placed on the facility and it rose quickly to prominence in the Southeast and around the nation holding many popular events, including the World of Outlaws during the pandemic.

Dylan Scott, who is also a popular country music singer and song writer was the promotional architect. He rejuvenated Monroe into Revolution Raceway Park during the heights of the pandemic after the facility had sat idle for seven years.

Scott recently announced on Facebook that his leased tenure at "The Rev" would be coming to a close the ownership decided to go a different direction and remove the dirt from the facility. It is a sad ending to something that showed so much positive development in our world.

Dylan Scott the promoter at "The Rev" and performing his popular brand of country music.
Good News from Our Friends on the West Coast

Our friend and RPM@Reno Western Workshops emcee Dennis Gage submitted a West Coast report in regard to Marysville and it is extremely positive. Gage hosted two big nights of Monster Truck shows. A Friday night with an unfavorable forecast that hosted a great turnout and his first-ever sellout on Saturday with a standing room only crowd. Along with the Monster Truck success the regular season opened with three solid divisions average 20 cars or more per division, a huge pit turnout and another record crowd. Gage told columnist Ron Rodda when asked about the success, "I don't have an answer." They discussed gas prices, big hype about our new lights, changes to advertising and more Gage doesn't think
it is any of those things. "I think people want to live and have a desire for entertainment. Even with the inflationary prices they can muster the $50 it takes to bring the family for Auto Racing fun." Gage says, "Business is booming on the West Coast." And he hope all parts of the Country to enjoy the same success in 2022.
Sprint cars four-wide before a packed house at Marysville Raceway.
NASCAR Forms Driver Advisory Council

The NASCAR Cup Series drivers announce the formation of the Drivers Advisory Council. This council is an independent group of eligible members that, through its passion for competition and sustainability of racing, is committed to further improving the areas of safety in motorsports, growing and enhancing the sport, and maximizing the opportunities for drivers to achieve success both on and off the track.

The Drivers Advisory Council, comprised of current and former Cup Series competitors, will work alongside key stakeholders within the industry to collectively move the sport forward and construct positive change. Seven drivers will serve as Board of Directors for the newly formed group: Kurt Busch, Austin Dillon, Denny Hamlin, Corey LaJoie, Joey Logano, Kyle Petty, and Daniel Suarez.

“As a current driver and also a team owner, I now see things from a different perspective and that has made me appreciate the importance of collaboration across the industry,” said Denny Hamlin, current NASCAR Cup Series competitor, and team owner. “The new council will deliver a unified, collective voice from the drivers to help address any challenges we face and help accomplish the common goals the industry shares.”

Jeff Burton, former NASCAR driver and multi-race winner in the premier series, will lead the effort in conjunction with the Board of Directors. The veteran leader will serve as the Director of the council.

“I’ve been fortunate to have many roles within the sport and I’m excited to add this venture into the fold,” Burton stated. “I’m humbled and honored that the drivers have asked me to help with this effort. I believe we have a great sport, and this council has the opportunity to work together with the entire industry to make it even better. Personally, I will also continue my work with NBC and provide fresh insight to our viewers at home. This new role with the council will only elevate the broadcasts.”

To continue the steady enhancement of NASCAR, the Drivers Advisory Council will partner with the sanctioning body and its key leaders to achieve common success.

“Collaboration is critical to our growth, and we welcome any opportunity to strengthen communication with our drivers,” said Steve O’Donnell, NASCAR Executive Vice President, and Chief Racing Development Officer. “We often look to drivers for input when making decisions that affect the sport, and the Drivers Advisory Council will help streamline that communication. Working together, we will continue to deliver the great NASCAR racing experience our fans expect and deserve.”

In addition, the Race Team Alliance (RTA), consisting of 14 Cup Series organizations, will support and work alongside the council.

“One of the keys to our sport being successful is a collaboration among all of its stakeholders. Having a formalized group through which the drivers can better communicate will be a great asset for all of us. They picked the perfect guy to lead the Drivers Advisory Council in Jeff Burton and have assembled a solid Board of Directors to get the group started with a strong, unified voice,” said Dave Alpern, President of Joe Gibbs Racing and Co-Chair of the Team Owner Council.

RPM found this of interest as many tracks and series have similar councils as well as many in the business have driver's they can go to as a sounding board for observations, helps with decisions and open discussions in regard to improving the sport.
Follow Up to Rick Raducha Session at RPM@Daytona

SEBRING RACEWAY PREPPED FOR ALL FANS FOR THE 70 TH RUNNING
MOBIL 1 – 12 HOURS
Additions and modifications to allow wheelchair bound fans the best views ever

When the Green Flag waves March 19th to begin the 70th Annual Mobil 1 - 12 Hours of Sebring, Presented by Advance Auto Parts - fans using wheelchairs, scooters, or powerchairs will have the greatest opportunity in the track’s history to see that start and the racing.

Track President Wayne Estes and his Grounds and Maintenance crews have been working since December to develop and build three locations that meet the needs of the disabled.

“Unlike every other road course in North America Sebring Raceway is flat, “explained Estes. “There are several earth mounds that do provide better vantage points. Until a short time ago these areas have been near impossible for someone using a wheelchair or other disability vehicle to navigate. We’ve added height and poured concrete to create smooth walkways that lead to flats at the Turn 3 (Drivers right) and Turn 6 (Drivers left) locations. Over at Turn 17 - on the outside of the corner - we’ve done the same. That area in 17(Drivers left) will also have a raised platform and bleacher combination to give all our fans a great view of the transitions and bumps that make that turn at Sebring so exciting.

“Each location will have its own specific parking for Handicapped Placard vehicles,” added Estes, “with spaces large enough for specially equipped vans. One of our loyal race fans who spends every day in a wheelchair has given us guidance and beliefs. Rick Raducha also speaks about accessibility problems at
racetracks. Putting our heads together has me optimistic about these places. Though we’re running out of time, Sebring Raceway is always challenging our staff, we are working to have signs that direct fans to these areas.”

The Mobil 1 - 12 Hours of Sebring, Presented by Advance Auto Parts has been a happening since 1952. The track which has hosted events since 1950 stands on an airbase built for training pilots and crew during the 2nd World War. Recognized as the birthplace of American Endurance racing, testing (Known as The Prologue) gets underway March 12-13 before the Sebring 1000 for FIA World Endurance Championships takes the Green Flag on March 18th. The following day the 70th running of the Sebring 12 Hours, sanctioned by IMSA, gets underway at 10AM.

There will be thousands of miles of competition to watch at Sebring this month. Wayne Estes and his team are working hard to make sure the events provide the greatest experience possible for every spectator.

Construction photos of seating areas for wheelchairs, scooters and powerchairs under construction at Sebring Raceway prior to the 70th Annual 12 Hours of Sebring event.
RPM Market Place;

Our friends at RacingJunk.com have agreed to help us with our RPM Market Place project. Visit the included link to identify with some track materials;
Miscellaneous/Other, Tracks/Real Estate for sale on RacingJunk (https://www.racingjunk.com/category/1371/tracks-real-estate.html?page=2) - www.racingjunk.com/category/1371/tracks-real-estate.html?page=2

We will continue our quest as in past issues, that we are willing to help people find what they are looking for or place classified ads for equipment or real estate that anyone may want to sell. Please feel free to contact us in regard to publishing; info@racingpromomonthly.com
One of the best moments of the RPM Workshops each year. From left-to-right, all the former Auto Racing Promoters of the Year in attendance with the newest member of the group. From left-to-right; Ray Marler, Larry Kemp, Steve Beitler, Ron Drager, Joe Kosiski, Bob Sargent, Dan Robinson, Gregg McKarns, Chuck Deery.

From top-to-bottom, clockwise; Full sessions were typical at the 49th Annual RPM@Daytona Workshops, which welcomes everyone in our business as noted by the "Welcome Sign". Ken Schrader and the 45th ARPY, Ray Marler from I-55 Speedway in Pevely, Missouri, share the stage. Early morning business happened for exhibitors each day, while in a lighter moment Clint Doll of Firethorn holds a "fireside" chat with Balton Aulls and Dave Dusick, who were in attendance with MyLaps. Finally, Mike Helton from NASCAR took the podium to close out day one of the Workshops in an extremely popular viist.
From top-to-bottom; New Smyrna Speedway hosted the NASCAR Whelen Modified Tour for the first time and filled it's parking lots and grandstands to capacity, ultimately having to announce the event as "sold out", which marked the first "sell out" of Speedweek's 8 days prior to the Daytona 500. The Performance Racing Industry is out on their second "Road Tour" and Tom Deery with PRI, sent along the photos from Houston Raceway Park creating a unique and secure place for ATM's. Storage containers of any size are vital additions to race tracks. Gregg McKarns, the 43rd ARPY, who likes to have a sense a humor sent along the "outhouse" ATM container, but did not disclose it's location. It is another secure storage location for an ATM.
Ten Legal Tips for Small Business Owners

After watching the "Legal Sessions" attendance dwindle at the RPM Workshops, one has to wonder, why? The sessions are provided "Pro Bono" by some of the best legal minds in our business. While we understand the content may be mundane and repetitive, these are important topics for what we face and have to do to be successful.

We did some research and pulled together 10 tips for the Small Business Owner that may be seeking legal advice. Always a good refresher, these are some of the most common legal challenges facing all business owners.

Society to a point is pretty comfortable with the laws that govern our day-to-day lives—don’t speed, don’t steal, don’t assault anyone—they’re intuitive and we don’t think much about them. But business law is different. For one, most of us don’t grow up knowing how to put it into practice and adhere to it. It’s also more complicated and less intuitive than the laws we deal with every day. That’s why it’s important to get small business legal advice from someone who is qualified: a business lawyer.

Business law seriously affects how your business runs, from contract law to employment law to tax law to workplace safety law and more. There’s a reason lawyers spend 3 years in school to understand and learn their craft. It is something that is often overlooked. The good news is that you don’t have to become a lawyer. You just need to be aware of potential issues and then work with your lawyers to make sure you’re on the right side of the law.

If you’re seeking small business legal advice, here are a few of the biggest legal issues small business owners need to know about.

  1. A Binding Contract Requires a Meeting of the Minds

The basic tenet of contract law is an important one to know when you’re running your own business. The fundamental premise of all contracts is that there cannot be a binding contract unless there has been a “meeting of the minds.”

In plain English, this means that both parties should share a core understanding of the contract terms and agree to be bound by those terms. Problems arise in contract interpretation and performance when there is an ambiguous interpretation of the contract terms.

Be clear about what you’re signing, as well as what you’re agreeing to. And while form contracts pulled from online can help give you a starting point, you’re going to want the help of an attorney (on both sides) to make sure everyone understands all sides and the duties involved in the contract.

Making sure you both understand and agree to contract terms can help avoid disagreements and costly litigation down the road.
2. The Validity of Written Contracts vs. Oral Contracts (the old "Handshake" Agreement)

You may be surprised to know that oral contracts are legally enforceable—technically. Of course, it’s often nearly impossible to determine who agreed to what when the only evidence is your word. But just because it isn’t written down, doesn’t necessarily mean it’s not a valid contract.

There are, however, certain types of contracts that must be written to be valid. These include contracts for 1) real estate sales 2) sale of goods of more than $500 and 3) contracts that cannot be performed in less than one year. Most attorneys would agree that it’s always best to err on the side of a written contract to avoid confusion down the road.
3. Protection of Your Intellectual Property Is Important (think along the lines of Media Rights)

Without a patent, copyright, or trademark, you have little to no recourse if any company “steals” your logo, branding, or business name. Tech companies and e-commerce companies are especially vulnerable to intellectual property issues.

Laws about patents, copyrights, and trademarks protect your businesses’ intellectual property, unique creative output, and branding efforts. Small business attorneys advise that protecting your intellectual property is easier than disputing unfair usage after the fact.

Intellectual property law is inherently complicated. If you’re interested in protecting your company’s intellectual property, consult with a specialized attorney who knows the field, beyond general small business legal advice. A qualified intellectual property attorney can help you assess whether or not your business has IP assets that warrant formal IP protection.

Visit the United States Patent and Trademark Office (USPTO) website to locate attorneys, as well as resource centers near you.
4. Privacy Policies Are Crucial to Protect Customers

One issue which is an especially hot legal topic in recent years is that of customer privacy. It is important that all businesses set up a formal privacy policy to protect their customers’ data and demographic information. Note this is different from cybersecurity (we’ll cover that later).

In this instance, we’re referring to email addresses, home addresses, demographics, and other sensitive information. Some companies share or sell this data to other companies. If your company shares this information with others, you are legally obligated to formally disclose this fact to your customers via a clear privacy policy.

This is probably something we do not think about often, however, we all have databases with value to them and they could all be compromised.
5. Your Small Business Should Adequately Safeguard Data

One huge legal issue which has made the news recently is the issue of cybercrime and appropriate data breaches. Even huge multinational corporations have fallen prey to data breaches, and the legal and PR fallout has been severe.

No matter the size of your company or the number of customers, your small business has a legal obligation to safeguard the personal cyber info of both customers and staff. Current antivirus measures and security software can help protect this valuable information from theft.

It’s also important to back up your paper files in the event of theft, fire, or another disaster. Business experts recommend backing up all critical files and storing back-ups offsite from your place of business for safe-keeping.
6. Consider a Trust for Legal Protection

The majority of small business owners operate as the default business structure: sole proprietorship. More advanced legal business structures require additional steps to set up.

The advantage of running a small business as a sole proprietorship is that, unlike more advanced legal business structures such as corporations, it requires no special filings or paperwork to start up and begin running a business. The disadvantage of running a sole proprietorship is that if your business is sued, then the litigant could go after not just your business assets, but your personal assets as well. This could include your home, your car, and your bank accounts.

Some business experts recommend that sole proprietors explore setting up a trust to own the business. This trust would protect the business owner from personal liability in the event of a business lawsuit.

What is a trust? A trust is simply a legal entity that can file its own tax returns, as well as own property and other assets. If a trust is established for the business, then in the event of the lawsuit, that trust will protect the owner’s personal assets from judgment.
7. Always Keep Personal Funds and Business Funds Separate

If setting up a trust is not feasible or desirable, it’s still crucially important to separate yourself and your personal information from your small business. Your small business should have a separate bank account, credit cards, etc.

Your business funds and your personal funds should always be kept clearly distinct and separate to avoid the appearance of commingling. Any commingling can open you up to legal issues. The same goes for using business funds to pay for personal expenses.
8. Your Small Business Should Maintain Comprehensive Insurance

Any business, regardless of size, should maintain adequate insurance to protect itself in the event of an accident, natural disaster, data breach, or any number of possible claims. Dealing with property and general liability claims can result in lost time, expense, and frustration. All small businesses should maintain adequate insurance to prevent such problems. Depending on the size and nature of the business, specialized insurance policies may be advisable to provide additional cover.
9. It’s Usually Better to Negotiate Versus Litigate

Lawsuits are expensive, time-consuming, and stressful, and in the end, you may not be happy with the outcome. Even if you think you are the wronged party, a judge may not agree with you. Taking a case to court should almost always be the last resort.

Most business attorneys will advise trying to negotiate a settlement agreement rather than litigating a business dispute in court. Alternative dispute methods such as mediation and arbitration can save business owners significant sums of money, as well as valuable hours. They may also offer a way to salvage something out of a business relationship if you so desire, where a court battle is likely to cause irreparable damage.
10. Your Choice of Legal Business Structure Is Important

Small businesses can be structured in a number of different ways. We already discussed sole proprietorship in point number 6, but to recap: the default option of business structures are a sole proprietorship. The downside is that there’s no separation between the business and the business owner.

The more advanced business structures, such as LLC or corporations, exist as their own entities to protect personal assets. In the eyes of the law, there is a corporate shield that exists to protect you personally from business debts.
Keep the Law on Your Side

When you’re starting or continue to run a long term small business, it’s important to know the basics of business law that can impact your company. Remember, lack of knowledge is not a defense to an illegal act or regulatory infraction. That’s why it’s important to seek out small business legal advice from someone who is qualified to give it.

It’s best to always consult with an attorney to provide insight on any legal issues before you commit to a course of action, but this guide can at least give you a sense of some major issues to watch out for.

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ACTS & ATTRACTIONS
ALL STAR MONSTER TRUCKS
** ALLSTARMONSTERTRUCKS@GMAIL.COM (ALLSTARMONSTERTRUCKS@GMAIL.COM)
5107 ITHACA LANE, SARASOTA, FL 34243 941-780-1972 Producer of monster truck shows for race tracks

ADVERTISING & DESIGN
SIMES GRAPHIC DESIGNS
** WWW.SIMESGRAPHICDESIGNS.COM (http://www.simesgraphicdesigns.com/)
414 MAIN ST., MANDAN, ND 58554 888-457-4637 Simes Graphic is full-service art studio that services short track racing. They design and print all types of brochures, posters, promotional materials.

PRINTED IMAGE
** WWW.PRINTEDIMAGEOFBUFFALO.COM (http://www.simesgraphicdesigns.com/)
1906 CLINTON ST, BUFFALO, NY, 14206 Your one stop source for printing, graphics, design & promotional materials for the racing industry.

APPAREL, SOUVENIRS, NOVELTIES
RACE TRACK WHOLESALE
** WWW.RACETRACKWHOLESALE.COM (http://www.racetrackwholesale.com/)
817 DELAWARE, INDEPENDENCE, MO 64050, 816-718-2231 FAX: 866-365-2231 Wholesale distributor of racing souvenirs, imprinted promotional items, apparel, and track supplies. Serving short track racing since 2008.

AUDIO, VIDEO PRODUCTION
MOFFETT PRODUCTIONS
** WWW.MOFFETT.COM (http://www.moffett.com/)
509 CLARENCE ST., TOMBALL-HOUSTON, TX 77375 281-440-0044 Professional audio production. Radio spots, TV ads, Tracks Trax race track audio CDs. Great creative, fast service, reasonable prices.

CRATE RACING ENGINES
CHEVROLET PERFORMANCE PARTS ** WWW.CHEVROLET.COM/PERFORMANCE/CRATEENGINES (http://www.chevrolet.com/PERFORMANCE/CRATEENGINES)
6200 GRAND POINTE DR., GRAND BLANC, MI 48349 810-606-3655 Circle track crate engines. Engine, chassis and other racing/high-performance accessories available at your local GM dealer. For information, contact Bill Martens.

INSURANCE, RISK MANAGEMENT
K&K INSURANCE GROUP
** WWW.KANDKINSURANCE.COM (http://www.kandkinsurance.com/)
1712 MAGNAVOX WAY, PO BOX 2338, FT. WAYNE, IN 46801-2338 800-348-1839

K&K INSURANCE GROUP CANADA
** WWW.KANDKCANADA.COM (http://www.kandkcanada.com/)
#101-5800 EXPLORER DRIVE, MISSISSAUGA, ON, L4W 5K9, 800-753-2632 The industry’s largest provider of racing insurance. More than 60 years of underwriting and risk management experience. Motorsport’s most experienced in-house claims staff. International service capability.

JONES BIRDSONG MOTORSPORT INSURANCE
** WWW.JONESBIRDSONG.COM (http://www.kandkcanada.com/)
125 W. LAKE, STE 200, WAYZATA, MN 55391, 952-467-6111 Jones Birdsong Motorsports offers the widest range of products designed to protect motorsports associations, facilities, teams, and special events.

NAUGHTON INSURANCE, INC.
** WWW.NAUGHTONINSURANCE.COM (http://www.naughtoninsurance.com/)
1365 WAMPANOAG TRAIL, EAST PROVIDENCE, RI 02915, 401-433-4000 Motorsports insurance programs for race tracks, teams, sanctioning groups, and drivers since 1947. Programs available in all 50 states.

SPORTS INSURANCE SPECIALISTS
** WWW.SPORTSINSURANCESPECIALISTS.COM (http://www.sportsinsurancespecialists.com/)
14033 ILLINOIS ROAD, SUITE A, FORT WAYNE, IN 46814, 855-969-0305 Sports Insurance Specialists offers a complete motorsports portfolio of participant and spectator insurance. A proven industry leader. “Let’s kick some rIsk.”

LUBE, FUEL, ADDITIVES
LUCAS OIL PRODUCTS
** WWW.LUCASOIL.COM (http://www.lucasoil.com/)
302 N. SHERIDAN ST., CORONA, CA 92880,800-342-2512 Nationally known manufacturer and marketer of lubricants and additives for fleets and automobiles, owner Lucas Oil (MO) Speedway, sponsor of drag racing, pulling, motocross, off-road racing, ASCS, MLRA Series, the Lucas Oil Late Model Dirt Series.

MERCURY MARINE / QUICKSILVER
** WWW.QUICKSILVER-PRODUCTS.COM (http://www.lucasoil.com/)
W 6250 PIONEER RD., FOND DU LAC, WISC. 54936, 920-924-0833 One of the most recognized names in the production of marine engines, equipment, oils and lubricants has adapted their lubricants for successful solutions in multiple applications including motorsports.

SUNOCO RACE FUELS
** WWW.RACEGAS.COM (http://www.racegas.com/)
PO BOX 1226, LINWOOD, PA 19061 800-722-3427 The largest refiner of racing gasoline. National distribution of quality brands. SUNOCO, Turbo Blue, and Trick.

VP RACING FUELS
** WWW.VPRACINGFUELS.COM (http://www.vpracingfuels.com/)
204 EAST RHAPSODY DR., SAN ANTONIO, TX 78216, 210-635-7744 VP Racing Fuels is known as the world leader in racing fuel technology and the official fuel of 60 plus series.

MEDIA & STREAMING SERVICES
SPEED SPORT, SPEED SPORT TV, TURN 3 MEDIA
** WWW.SPEEDSPORT.COM (http://www.racepayments.com/)
** WWW.SPEEDSPORT.TV (http://www.racepayments.com/)
142 F SOUTH CARDIGAN WAY, MOORESVILLE, N.C. 28117 704-790-0136 Media provider, formerly National Speed Sport Newss owned by Chris Economaki, Speed Sport has become a multifaceted media company offering publicity platforms for all forms of motorsports in addition to providing a full streaming service led by Chris Graner and Rivet.

PERFORMANCE RACING INDUSTRY (PRI)
** WWW.PERFORMANCERACING.COM (http://www.racepayments.com/)
27081 ALISO CREEK RD., STE 150 ALISO VIEJO, CA. 92656 949-499-5413 Since it's inception in 1986, Performance Racing Industry (PRI) has served the motorsports as key source for trends, merchandising, new products, business strategies and more. PRI is also the developer of the world's premier auto racing trade show, held each December in Indianapolis, Indiana.

RACING AMERICA POWERED BY SPEED 51 / SPEED51.TV
** WWW.RACINGAMERICA.COM (http://www.racepayments.com/)
** WWW.SPEED51.TV (http://www.racepayments.com/)
7168 WEDDINGTON RD., UNIT 144, CONCORD, N.C. 28027 704-534-01610 Formerly Speed51, purchased by the Race Track Alliance, Racing America continues to provide short track America with coverage as well as streaming and content on Speed51.TV

MERCHANT SERVICES
RACE PAYMENTS BY EUREKA PAYMENTS
** WWW.RACEPAYMENTS.COM (http://www.racepayments.com/)
515 J Street, Ste C, Eureka, CA 95501 877-476-0570 Electronic credit card processing for tracks, distributors, suppliers and all businesses related to auto racing.

PRINTING SPECIALISTS
PRINTED IMAGE OF BUFFALO
** WWW.PRINTEDIMAGEOFBUFFALO.COM (https://racingpromotionmonthly.us10.list-manage.com/track/click?u=70db8dfc535520a74268819cc&id=e7be0ce3c7&e=912b3fa606)
1906 CLINTON STREET, BUFFALO, NY 14206 716-821-1880 Your one stop source for printing, graphics, design and promotional materials for the all of your print house needs.

RACE TIRES
HOOSIER RACING TIRE
** WWW.HOOSIERTIRE.COM (http://www.hoosiertire.com/)
65465 STATE ROUTE 931, LAKEVILLE, IN 46536 574-784-3152 Complete line of custom-manufactured spec racing tires for oval tracks, drag racing and road racing. The only company exclusively manufacturing racing tires.

AMERICAN RACER RACE TIRES
** WWW.AMERICANRACERONLINE.COM (http://www.americanraceronline.com/)
1545 WASHINGTON ST., INDIANA, PA 15701,800-662-2168 Race tires forged in the highlands of Western Pennsylvania for racing around the world.

RADIOS, COMMUNICATIONS
RACECEIVER RACE COMMUNICATIONS
** WWW.RACECEIVER.COM (http://www.raceceiver.com/)
872 MAIN ST. SW, UNIT D2, GAINESVILLE, GA 30501, 866-301-7223 Raceceiver one-way radios and race communications.

WADDELL COMMUNICATIONS
** WWW.FACEBOOK.COM/WADDELL-COMMUNICATIONS (http://www.raceceiver.com/)
12 NOB RD., PLAINVILLE, CT 86062, 860-573-8821 Racing Electronics Authorized Dealer with a focus on successful communication plan for competitors, officials, track and series applications.

SANCTIONING GROUPS
IMCA-INTERNATIONAL. MOTOR CONTEST ASSOCIATION
** WWW.IMCA.COM (http://www.imca.com/)
1800 WEST D STREET, VINTON, IA 52349 319-472-2201 The nation’s oldest, largest, and leading sanctioning body. We focus on affordable divisions to assist the profitability of our sanctioned facilities and events.

NASCAR
** WWW.NASCAR.COM (http://www.nascar.com/)
ONE DAYTONA BLVD., DAYTONA BEACH, FL 32114, 386-310-6272 The NASCAR Home Tracks Program offers sanctioning opportunities for weekly racing and touring series events across North America and Europe.

WISSOTA PROMOTERS ASSOCIATION
** WWW.WISSOTA.ORG (http://www.wissota.org/)
24707 CTY. RD. 75, ST. AUGUSTA, MN 56301 320-251-1360 A member-driven sanction in the Upper Midwest featuring eight divisions of race cars: Late Models, Modifieds, Super Stocks, Midwest Modifieds, Street Stocks, Mod Fours, Pure Stocks and Hornets. As a member of WISSOTA, you vote on policies and rules and help guide YOUR organization. Click on Promoter Center at ** wissota.org (http://wissota.org/)
.

TALENT RECRUITMENT
ROMEO ENTERTAINMENT GROUP
** WWW.ROMEOENT.COM (http://www.wissota.org/)
810 Royal Parkway, Nashville, TN 37214 402-620-6645 Romeo Entertainment Group is a full-service entertainment agency providing expertise, support and services in ALL key areas essential to the successful execution of any event. We have been the most trusted name for talent buying for fairs, festivals, clubs, casinos, corporate and rodeo events for more than 65 years.

TICKETS, TICKETING SYSTEMS
EVENT SPROUT
** WWW.EVENTSPROUT.COM (https://racingpromotionmonthly.us10.list-manage.com/track/click?u=70db8dfc535520a74268819cc&id=54928da4f6&e=912b3fa606)
Rana Ventures, LLC 2549 WAUKEGAN ROAD #782 DEERFIELD, ILL 60015 713-320-0809 specializes in electronic ticketing of events. Easy setup along with the sale of automated ticketing machines.

PIT PAY APP
** WWW.PITPAY.COM (https://racingpromotionmonthly.us10.list-manage.com/track/click?u=70db8dfc535520a74268819cc&id=54928da4f6&e=912b3fa606)
PIT PAY APP, 7168 WEDDINGTON RD., SUITE 148, CONCORD, N.C. 28027 Pit Pay™? is the only Mobile Pit Pass app for the motorsports industry. Pit Pay, is committed to providing you with a simple, hassle-free experience in the app and at the track.

TRACKSIDE APP
** WWW.TRACKSIDEAPP.COM (http://www.westhold.com/)
1321 DAVIS ST. SW., CANTON, OHIO 44706 330-754-3364 Trackside has been refined to provide seamless event management, marketing and ticketing that makes events better for event organizers.

TIMING, SCORING, DISPLAYS
MYLAPS SPORTS TIMING
** WWW.MYLAPS.COM (http://www.mylaps.com/)
2030 POWERS FERRY RD SE, STE.110, ATLANTA, GA 30339 678-816-4000 MyLaps offers the best in class sports timing systems to measure, publish, and analyze race and participant results for all sports and specifically auto racing.

RACECEIVER RACE MANAGEMENT
** WWW.RACECEIVER.COM (http://www.raceceiver.com/)
872 MAIN ST. SW, UNIT D2, GAINESVILLE, GA 30501 866-301-7223 Raceceiver race communications. Raceceiver race management timing and scoring system.

WEATHER INSURANCE
VORTEX INSURANCE AGENCY
** WWW.VORTEXINSURANCE.COM (http://www.vortexinsurance.com/)
7400 W. 132 ND ST., SUITE 260, OVERLAND PARK, KS 66213, 913-253-1210 Vortex Insurance offers weather insurance policies to mitigate the financial risk adverse weather presents in business.

WEBSITES & E-COMMERCE
FIRETHORN MARKETING
** WWW.FIRETHORNMARKETING.COM (http://www.vortexinsurance.com/)
500 NORTH ESTRELLA PARKWAY, GOODYEAR, AX 85338 304-481-2464 - E-Mail: clint@firethornmarketing.com Firethorn Marketing offers develops incredibly easy to manage and fully responsive websites.

MYRACEPASS
** WWW.MYRACEPASS.COM (http://www.vortexinsurance.com/)
PO BOX 81666, LINCOLN, NE 68501 402-302-2464 MyRacePass is a leader in the software development in motorsports specializing in a Race Management System, Website Development, Online Ticket Sales and Apparel Design.
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