Racing Promotion Monthly

11/1/2021

RACING PROMOTION MONTHLY NEWSLETTER; ISSUE 51.6 THE PROMOTERS VOICE & FORM SINCE 1972; BUILDING THE 49TH ANNUAL RPM WORKSHOPS

"Is the Economy Beginning to Show..."

Looking at out world in an economic and work force perspective...

PRI - Performance Racing Industry Trade Show "Tease"

RPM and PRI Working together

Chapter 26 - Let Em' All Go

More from Chris Economaki's Chapter 26 - "Publicity" and "Publicity Agents"

The Long Standing Annual Event
There is no secret to their survival...

RPM@Daytona Information
RPM@Reno Information

Get in the Know

Motorsports topics across the board.

TraxPix 2021

Random photos from our the racing landscape that help tell many stories. A picture is always worth a thousand words...

Legal Update

Media Members, what is legitimate and what isn't?
SFI - Safety Training, offering potential to make our sport better...

COVID-19 Ongoing Pandemic Document Warehouse

Directory of Services
"Short Service" - Service Workers try to keep up with strong demands and weakened - often crippled - and depleted work forces, because people just have not returned to work in the droves anticipated by the end of unemployment benefits and the pandemic.
IS THE ECONOMY BEGINNING TO SHOW

The tradition of huge Fall events continued in 2021, while many were well attended, other events became head scratchers from our observation. Many different elements affected the events but, one has to wonder how long will it be before the bubble bursts on the demanded labor wage versus what the actual economy can stand.

In conversation with many different people, including Promoters, Manufacturers and other industry and business experts, we have reached a unique place in the "workforce" history, especially in the service industry category.

AJ Moore, General Manager of Lake Erie Speedway, promotes a variety of events throughout his season. Stock Car racing is just one part of a packed schedule including drifting, crash-a-rama events, festivals, concerts and other events at the modern Northeast facility. Moore has faced the employment dilemma head on.

"It has been challenging for our facility," offered Moore. "Simply, we have struggled because we can't get people to come back to work and it adversely affects our events. Higher wages create higher event pricing, limiting the potential pool of the public that can purchase tickets."

Moore touched on something that will be with us as we continue to float down the river of uncertainty and wonder "What's next?"

As these issues continues to evolve, we are in store for a promotional environment that will continue to change forcing all of us to become more and more creative as time passes. Ticket prices will escalate in today's climate due to the continuous escalation of operational costs, which is also going to drive purses for the competitor. As much as we need to think frugally, the economics will drive competitors to the brink of extinction unless we are able to give them a little more to keep them going. We have often heard that competitors "will race for free" and while some will, the bulk of the industry will not, so a cavalier toward this group will not be group when it comes to the adjustments we must make to succeed.

Many professionals are also indicating that due to varying factors, such as border closures in regions has only taken the amount of spending back to certain points that do not require fully employed in staffs, which also has an adverse effect on the economy and job markets.

There is also a manufacturer perspective on this. We have spoke to both Hoosier Racing Tire and American Racer and they are experiencing workforce challenges, which will ultimately dictate and drive the price of their products.

Compared, Hoosier Racing Tire, based in Lakeville, Indiana, has to battle with the motorhome, camper and trailer industry for employees, just a short drive away from them in the Elkhart region of Indiana. American Racer has faced similar challenges at their base in Indiana, Pennsylvania. Two folks in our industry, who we would all think would never face the challenges they have to manufacturer their products.

In Western New York where RPM is based, hiring has "flatlined" according to a recent Buffalo News story. There are multiple challenges the region faces, the Canadian border situation, which now requires vaccination and planning to cross, much different than it previously was prior to the pandemic.

"Workers" and Western New York is not unique to this are holding out to seek higher wages. Many are quitting as well, seeking better positions, higher paying jobs and confident they can find those spots.

In some states "the Great Resignation" is hitting much harder as workers walk out to find their dream roles.

Supply chain problems, caused partly by labor shortages elsewhere has created employment issues.

There are also cost issues to go along with all of this. If you’ve recently gone out to eat at your favorite restaurant, you may have noticed a larger bill. Issues with the global supply chain impact the availability of certain items and make things more expensive. As of September 2020, food away from home cost 4.7% more, while meat, poultry, fish and eggs are 10.5% more expensive than they were last September. With an increase in prices across the board, there is only room for "so many" workers.

When a step back is taken and the situation is looked at, the result is interesting, at least in Western New York and brings questions upon the many who are resigning to seek different and better positions. As a result of everything, many jobs have not been added an the rate of employee return or resignation, is somewhat staggering. The recovery from the staggering job losses during the "lockdowns" of the pandemic, which wiped away one of every five jobs in April 2020 has stalled. The job market is still down more than 26,000 employed paying positions than from pre-pandemic levels just two years ago.

As a fact, the labor shortage, not just in Western New York, but throughout the country is holding recovery back. The struggle to find qualified workers is concerning as is the escalation in wage to bring those workers through the door. In most situations this reflects all levels of employment (skilled, unskilled and entry-level).

We could go further, but what this all really means is that as we move into the future, disposable income will become less, placing additional stress on entertainment spending. People will always have a need to be entertained but at what cost and how much will they spend frequently?

Fear of the pandemic exists on both sides of this, which plays a serious role in decision making when it comes to spending money on entertainment.

Ultimately, somewhere, this situation will reach a combustion point. It will tip one way or another and things will have to be restructured. The path we are on does not seem to be something that has a potential to be maintained for very long in addition to putting many people in positions that they may not recover from, creating further fallout from the pandemic.

There is no telling when these bubbles will burst, however, as we move forward, we must continue to examine them and prepare for whatever the outcome might be. We all know that short track racing across the world will continue, it always finds a way.
We will be working with the Performance Industry Trade Show during the shows return to Indianapolis. Details are currently be finalized. PRI & RPM will be working together. On Thursday,, December 9 from 1:30pm until 3:00pm RPM will present an oval dirt track roundtable. On Friday, December 10 from 9:30am until 11:00am RPM will present an oval asphalt track roundtable. On Friday, December 10 from 4:00pm until 6:00pm, we along with PRI to present RPM a time where Promoters and Sanctioning representatives may wind down from their day with more information coming soon in regard to all of this. The Performance Racing Industry takes place in Indianapolis, Indiana, December 9-11, 2021.
Chris Economaki was always a working "Publicity Agent" of the sport, even when he was just reporting on it.
Chapter 26 in the book "Let Em' All Go! The Story of Auto Racing by the Man that was there - Chris Economaki" is titled; "Promotion: Where did it go?", beginning on page 270 we continue an in-depth look into the chapter.

On page 273 of Chapter 26, Economaki begins a discussion about "publicity" and "Publicity Agents".

For many of you it has been a long-time, if ever that you have heard of a "Publicity Agent". We constantly hear the terms, "Media Director", "Marketing Directors", etc..., however rarely do we hear about "Publicity Agents" these days and what is the sport missing directly in relation to it's popularity is publicity.

We have all, including yours truly, has become guilty of simply issuing press releases, many just become words without "the hook". It's a creative balance.

"In those days days promotion was closely related to publicity. Agents constantly thought of creative ways to their track, there series, in the newspaper..."

It spawns an interesting and often complex thought process. Promoters have truly become the "Publicity Agents" of their own events, which has eliminated a critical position through osmosis. Perhaps it is time to recreate the "Publicity Agent" position?

The event promoter has so much on their plate these days that publicity often times becomes overlooked when ordering consumables, concessions, making sure insurance is in place, the facility is groomed, the bathrooms work, press releases are done, the website is updated, employees are in place, etc... This is something that should become a consideration for many of us.

The interesting part of that discussion is many "Marketing" or "Media" directors think they are publicizing the event, the sport, but they are relying on sponsors and/or other sources income, rather than the event purpose - which is selling as many tickets as possible - to carry the event.

"Publicity was once the lifeblood of auto-racing and today many people believe sponsorship is the life blood. I think that's sad," Economaki sites on page 274.

When it comes to publicity in the past it wasn't uncommon to use publicity stunts or perhaps a little "grease" to get what a promoter wanted in the newspaper. Those type of efforts are rare these days, but may still work if any of us tried them.

Chris Blair, who is in charge at World Wide Technology Raceway at Gateway in St. Louis believes in the old school "publicity" tactics. His efforts for the NASCAR Cup Series race at his track in 2022 have been nothing short of amazing and truly are "making the promoter great again" on a very large scale.

There are other folks like former Auto-Racing Promoter's of the Year Roger Slack, Chuck Deery and Gregg McKarns who have gone the distance and taken the publicity route, however, much of the work in these efforts have been done by the promoter.

Along with Economaki, RPM thinks we all need to hire some "Publicity Agents" to help us promote our shows.
Evel Knievel, by design, had a brilliance for Publicity and his team of "Publicity Agents" always seemed to "nail it" - here Knievel poses with his ill-fated "Rocket Cycle", which the publicity certainly outweighed the results during the jump and post event activities. Traveler's Note; The site of this, still exists near Twin Falls, Idaho at the Snake River Canyon and can be approached, but last we knew was fenced off from public exploration.

Team Red Bull is all amongst the leaders in unique and dynamic "Publicity" shots and videos exploiting their brand. They're creative and exciting and help anyone looking for unique and thrilling ideas to help promote the sport.

Thrill Shows have become a great revenue source for Promoters and the "Publicity" aspect of those shows is sometimes easier than promoting stock car racing, which while exciting, is how hard to demonstrate in a static photo at time. Here is a great example of a thrill show publicity photo.
Mat Curl, the promoter of Fairbury American Legion Speedway, poses with Kyle Larson in front of the bank drive thru after Larson "broke the bank" at Fairbury earlier this year. A great "Publicity photo".
“FIND YOUR EDGE IN THE CHALLENGING BUSINESS OF PROMOTION WITH SIMES GRAHPIC DESIGN"

“WE WILL BURN THE MIDNIGHT OIL TO CREATE YOUR MARKETING MATERIAL SO YOU DON’T HAVE TO!”
For OVER 25 years Simes Graphic Designs has been providing the edge that the auto-racing industry has sought by producing high-quality printed products for track operators, drivers and racing-related businesses. Located in North Dakota, Simes Graphic Designs thrills customers across the United States with easily accessible services.

Understanding that racing is a highly specialized business which needs products that express the excitement and high power action of the sport in a clear, concise message that informs and sells the customer on the next ticket sale.

As a small full-service graphic arts studio and agency, we offer personalized service to our clients and a one-on-one experience with NO-NONSENSE pricing policies that specializes in advertising materials. We make it easy for the race promoter to get ad agency quality work at prices they can afford.

Our experience allows us to create eye-catching concepts for the web or printed piece, creating the excitement of short track racing with powerful graphic images, buzz words and catch phrases that gain the customers attention.

Whether you need a poster, pocket schedules, programs, or event logo and web content, we can create advertising marketing material that absolutely conveys the excitement and the fun of short track racing.

A small studio that treats every client with the utmost importance. We have worked with small and large short tracks from coast-to-coast and almost every track in-between.

With a unique pricing concept, we include all artwork, design, printing and shipping costs in the final price.
A friend of RPM recently submitted another video in regard to the supply chain issues affecting businesses worldwide. The video explains things in understandable terms, giving even more perspective to the situation; https://youtu.be/sV0CPDxYLr8

In addition to the supply chain video, Roger Slack found the included link in regard to a unique event that former Auto Racing Promoter of the Year, JC Agajanian promoted at the fabled Ascot Park. A "Celebrity" Demolition Derby hosted by none other than "Keith Jackson"; https://twitter.com/Super70sSports/status/1439040122515775488?t=UpGXmFc9aC1OM6HbF1WiGQ&s=19 (https://twitter.com/Super70sSports/status/1439040122515775488?t=UpGXmFc9aC1OM6HbF1WiGQ&s=19)
Traditional events, like the Turkey Night Grand Prix have happened for 80-years. How have they stood the test of time? What makes them work?

Standing the Test of Time...

Did you ever sit back and wonder how some events have stood the test of time?

Frequently we think of this based on our own involvement with the Race of Champions 250, which just completed its 71st consecutive year.

Like many things in our business, the elements of this have changed. Events come and go, but a few traditional events remain on the calendar each year to thrill fans and reward participants with added prestige as they have the potential to add their names to lengthy and famous "winner's" lists.

Turkey Night, promoted by the Agajanian family has been going on for 80-years. It has been hosted at several different speedways dating all of the way back to 1934 at Gilmore Stadium, which are now television studios. The race has been at Gardena, Ascot, Speedway 605, Saugus, Bakersfield, Perris, Irwindale and now it is run at Ventura, which has created a wonderful legacy in regard to the history of the event.

In 1972 Dick Berggren, Lew Boyd and Bruce Cohen pulled their talents together to create the Spring Sizzler and held it at Stafford Motor Speedway. The legendary Fred DeSarro won the first feature in the timeless ole' blue coupe owned by Lenny Boehler. In 2022 the event will celebrate it's 50th anniversary and their will be a Boehler entry in the field. The race weekend will change at Stafford this year as Mark Arute has gone to an "open" format away from the sanctioned races of the past many years altering the format to a two-day show with qualifying racing that set the field for the traditional Sunday race. The Spring Sizzler has been tabbed "the greatest race in the history of Spring" by the Speedway which has helped drive the popularity of the event throughout the years of it running.

The Knoxville Nationals will present it's 61st annual edition, while the IMCA Super Nationals will head into it's 39th year. Super DIRT Week is heading into it's 50th Anniversary. Oktoberfest at LaCrosse Fairgrounds Speedway in Wisconsin enters it's 53rd year in 2022. The 50th Anniversary of Super DIRT Week has been tabbed as something special by World Racing Group.

Of course Eldora has several time honored traditions including the World 100 (52nd edition) and the Kings Royal (39th annual in 2022).

There are many other events in the industry at many different facilities that have a long standing history, however not many have reached their golden anniversary and even fewer their platinum. The Race of Champions 250, stands second only to the Indianapolis 500 in consecutive times that it had been run.

Promoters of these long term events recognize their value. Traditional sells. Tradition sells tickets and it assists in marketing partnerships and pure sponsorships. There tends to be belief that these events will continue to flourish based on the established product..

The events have evolved through the years with format changes, facility differences, however, they also remain, by name - that particular event, which awards them with true "special event" status, not that there are any events that should not be considered special, however, these events carry a different weight and responsibility with them.

From the promoters standpoint they require creativity and many man hours. The planning and amount of promotion can reach an incredible volume, but those that promote these events recognize the additional responsibility to carry on the great tradition of these events. They are just like every other event, they require all of the tender loving care of every short track racing event promoted.
Photographs above: The LaCrosse Fairgrounds Speedway Oktoberfest logo and beneath the 71st Annual Lucas Oil Race of Champions 250 logo. Apparel plays a huge role in these long running traditional events and a strong logo provides an opportunity for additional sales. The final photo shows what it means to the competitor to win one of these long standing "legacy" type events. Andy Jankowiak of Buffalo, N.Y., was able to win the 71st Annual Race of Champions 250 just a few weeks ago. He embraced the "Al Gerber Memorial" trophy during his victory celebration, which also made for an incredible photo opportunity.
Make Your Plans Now to Join us In Daytona Beach; the 49th Annual RPM@Daytona Workshops will once again take place on the World's Most Famous Beach returning the to Plaza Spa & Resort on Monday, February 14 and Tuesday, February 15, 2022. Please be advised that the SuperBowl will take place on Sunday, February 13, 2022, the evening before the Workshops open. This occurred last year, but as the National Football League has extended their season by one game, it forces their marquee event to take place one week before the Daytona 500 once again. Room rates will be as follows; Studios/Suites $169.00; Ocean View (Coastal/Ocean Front) $139.00; Standard Room $129.00. www.plazaresortandspa.com
Take Note - ONLY RPM@RENO Western Workshop Credentials are Available at this time - Make your Reservations Now; the 49th Annual RPM@Reno Western Workshops take place, Thursday December 2nd and Friday, December 3rd at the Eldorado at the Row, in Reno, Nevada. Rooms can be booked here; https://book.passkey.com/go/RPM4921 (King rooms can be booked for an average of $71.25 per night for a four-night stay; while rooms with two Queen beds can be booked for an average of $81.25 for a four-night stay.)

RPM@RENO WESTERN WORKSHOPS SET TO GO DECEMBER 2^ND & 3^RD AT THE ELDORADO - RPM@RENO WESTERN WORKSHOPS “ATTENDEE” REGISTRATION OPEN

Discounted Rooms Available at the Eldorado Resort Casino in Reno, Nevada -

Reno, Nevada (September 17, 2021) – After being absent from the familiar confines of the The Eldorado Resort Casino in Reno, Nevada due to the pandemic, the RPM@Reno Western Workshops will return December 2^nd and 3^rd, 2021 for the 49^th Annual RPM Workshops at the Eldorado.

Registration for the 49^th Annual RPM@Reno Western Workshops are now open. Registration online can be completed here; 2021 RPM @ Reno - Formstack (https://firethornmarketing.formstack.com/forms/2021_rpm_at_reno) or the form located here may be filled out and returned to RPM via fax (716.685.0923) or e-mail: info@racingpromomonthly.com (info@racingpromomonthly.com) . This and more information can be found at www.promotersnewsletter.com.

The Eldorado, a familiar destination for RPM attendees and exhibitors will once again place a gracious host to the compelling sessions that will assemble the 49^th Annual Workshop sessions.

If you are looking to make reservations, make them now; the 49th Annual RPM@Reno Western Workshops take place, Thursday December 2nd and Friday, December 3rd at the Eldorado at the Row, in Reno, Nevada. Rooms can be booked here; https://book.passkey.com/go/RPM4921 (King rooms can be booked for an average of $71.25 per night for a four-night stay; while rooms with two Queen beds can be booked for an average of $81.25 for a four-night stay.)

The Workshops convene with a registration gathering on Wednesday, December 1, with a morning start on Thursday, December 2 with informative sessions running straight through the day and ultimately concluding in the afternoon Friday, December 3.

Detailed information in regard to sessions, speakers and other highlights will be released in the coming weeks.

The 49th Annual RPM Workshops in Reno or Daytona stand as a "can't miss" event for track promoters nationwide.
The team from MyRacePass led by Josh Holt, will be offering discounts for RPM@Reno Western Workshop attendees to their existing and for new clientele when they visit the MyRacePass booth at the Conference and Trade show in the Eldorado Resort Casino in Reno.
Racetrack Wholesale - (Dennis & Kim Paul, owners stop to have their photo taken during RPM@Daytona)

Racetrack Wholesale is a strong advocate and supporter of the RPM Workshops. Racetrack Wholesale, based in Independence, Missouri, owned and managed by Dennis and Kim Paul, offers all of the "gear" you may need to outfit the souvenir stand and more for your track or series. Racetrack Wholesale also offers imprinted materials, sales tips, even a line of COVID-19 items to help you outfit your facility properly. Racetrack Wholesale offers decorations, sales tools and ideas that can help fit your custom needs. For more information visit: www.racetrackwholesale.com (http://www.racetrackwholesale.com/) - We are giving a "shout-out" to Dennis and Kim for their "extra-effort" for the 49th Annual RPM@Reno Western Workshops and RPM@Daytona with their branded postcard mailer as seen below.

INTERESTING MOVE - THE CARS TOUR: NEW PRO LATE MODEL DIVISION TO REPLACE SUPER LATE MODELS

Officials with the CARS Tour have announced its Super Late Model division, which has been part of the sanctioning body since its inception in 2015, will be replaced by the Pro Late Model division.

The Pro Late Models will utilize a crate engine, the primary difference between the replaced division.

“Our Super car count has been dwindling for several years now,” McNelly said in a release. “It just got to the point where I felt like we needed to make a change so we could have a wider range of competitors that could be with us.”

The Pro Late Model rules, set to be announced on November 15, will be similar to CRA Series, Southern Super Series, and Montgomery Motor Speedway. The Pro Late Model division will also allow teams to compete at Pensacola, Nashville, Montgomery, and other venues “without having to make any major changes,” McNelly said.

McNelly also stated that the Pro Late Model division could serve as a developmental ladder inside the CARS Tour, which oversees the Late Model Stock Tour.

For more information, visit carsracingtour.com (http://www.carsracingtour.com/) .

Seeing this move now could make anyone wonder, what might be in store for our future with some of the higher end, more exotic type car and engines that exist under current day rule format.

The Crate Engine is far more economical for racers.
PRI SUPPORTS MOTORSPORTS FAIRNESS AND PERMANENCY ACT OF 2021;

Senators Debbie Stabenow (D-MI) and Richard Burr (R-NC) recently introduced a PRI-supported bill (S.2940 (https://www.congress.gov/bill/117th-congress/senate-bill/2940?q=%7B%22search%22%3A%5B%22s2940%22%2C%22s2940%22%5D%7D&s=1&r=1) ) to amend the Federal Tax Code to make permanent the seven-year recovery period for investments in motorsports entertainment complexes.

PRI also supports H.R. 4674 (https://www.congress.gov/bill/117th-congress/house-bill/4674/text?q=%7B%22search%22%3A%5B%22A+bill+to+amend+the+Internal+Revenue+Code+of+1986+to+make+permanent+the+7-year+recovery+period+for+motorsports+entertainment+complexes.%22%2C%22A%22%2C%22bill%22%2C%22to%22%2C%22amend%22%2C%22the%22%2C%22Internal%22%2C%22Revenue%22%2C%22Code%22%2C%22of%22%2C%221986%22%2C%22make%22%2C%22permanent%22%2C%227-year%22%2C%22recovery%22%2C%22period%22%2C%22for%22%2C%22motorsports%22%2C%22entertainment%22%2C%22complexes.%22%5D%7D&r=2&s=1) , the Motorsports Fairness and Permanency Act of 2021, which was introduced by U.S. Representative Mike Thompson (D-CA) in July. H.R. 4674 has bipartisan support with eight cosponsors, including PRI allies Rep. Richard Hudson (R-NC) and Bill Posey (R-FL).

Currently, Congress has authorized the accelerated depreciation of race tracks through December 31, 2025, although this tax incentive must be made permanent to provide certainty to tracks making long-term investments.

The Federal Tax code defines a “motorsports entertainment complex” to mean a race track facility that “(i) is permanently situated on land, and (ii) during the 36-month period following the first day of the month in which the asset is placed in service, hosts 1 or more racing events for automobiles (of any type), trucks, or motorcycles which are open to the public for the price of admission.”

Accelerated depreciation of investments in a motorsports entertainment complex applies to capital expenditures in a facility’s ticket booths, race track surfaces, suites and hospitality facilities, grandstands and viewing structures, props, walls, facilities that support the delivery of entertainment services, other special-purpose structures, facades, shop interiors, and buildings in addition to support facilities (including food and beverage retailing, souvenir vending, and other non-lodging accommodations), parking lots, sidewalks, bridges, fences, and landscaping. The tax incentive does not, however, apply to transportation equipment, administrative services assets, warehouses, administrative buildings, hotels, or motels.
Formula One driver, Daniel Riccardo, adapted well and paid a "big" visit to the Circuit of the Americas. Riccardo drove an "old school" NASCAR Winston Cup Chevrolet Monte Carlo with a Dale Earnhardt, Sr., Richard Childress blue and yellow paint scheme on it. It also helped that, Riccardo is an owner of a Golden Retriever and a Buffalo Bills fan for us to share his photo.

“The Sponsorship Collective";

While all of the following may not apply specifically to what a short track promoter may or may not be able to do, it will help with a critical element of today's sponsorship requirements.

Activation opportunities are a form of experiential marketing that is a great fit for sporting events. Many of my sponsorship-seeking clients struggle to come up with quality activation ideas, which inspired this post. What are the top activation ideas for sports sponsorships?

Here are the 7 best sports sponsorship activations:

RFID wristband contests
Free fantasy sports betting
Playing games
Branded photo walls/props
Exclusive fan experiences
Sports memorabilia giveaways
Pop-up bars

In this article, we discuss why the above activations are fantastic for sports sponsorship seekers, sharing plenty of real-world examples of these ideas so you can see how they’ve been done. This will make it easier for you to put your own unique spin on any activation plan that you may have.

7 Attention-Grabbing Sports Sponsorship Activation Ideas

Before delving deeper into the 7 following sports sponsorship activations. I want to mention one thing. When determining which activation ideas to present to a target sponsor, you can’t focus only on how cool the activation opportunity is.

Instead, the perfect activations are those that align the needs of your audience with the needs of your target sponsor.

With that out of the way, let’s dive right into some great sports activations.

** RFID Wristband Contests

Sports organizations and promoters love RFID wristbands for a multitude of reasons. For one, wristbands can lessen the risk of fraud. Their presence also separates season pass members from the everyday attendees.

Consumers appreciate RFID wristbands too since they can preload a certain amount of money on the wristband and then make cashless, hands-free payments.

All you have to do is hold your wrist up to a kiosk so you can carry your foam finger, burger, soft drink, and soft pretzel back to your seat without anything spilling.

The gamification possibilities with RFID wristbands are part of what makes them popular among sports sponsors. The sponsor can set up kiosks around the arena where attendees can scan their wristbands and then participate in contests or instant giveaways.

This will excite other attendees with wristbands. If all they have to do is scan to enter, they’ll make their way to the kiosk as well. Even those attendees without wristbands will want to get in on the hype. If wristbands are available for purchase at the event, they might be inclined to buy one.

In exchange for the contest entry, the sponsor gets the attendee’s name, phone number, email address, and perhaps a physical address as well. Now the sponsor can start the nurturing and engagement process through email marketing to convert your audience to theirs.

Free Fantasy Sports Betting

Here’s another tech-based sports sponsorship activation that I think is especially stellar: sports betting. MyRacePass now provides this with their platform.

Sports betting is a huge market that’s only going to get bigger in the years to come. According to sports resource "Athletic Panda", from 2020 to 2024, sports betting will rake in $144.44 billion. That’s a growth rate of about 12.91 percent from 2020 onward.

Of course, sports betting requires you to put in money to win, or at least, it usually does. If you want to make sports betting more inclusive as part of your activation opportunity, then it should be free to participate.

Your sports attendees would have to download the sponsor’s app to bet with their friends. The prizes would be real, including a huge payout for a grand-prize winner to incentivize more people to join in.

Sports betting wouldn’t only last for one sports game, of course, but throughout a whole season. This gives people a reason to download the sponsor’s app and keep it on their phones.

Even once that season ended, if the sponsor does another season of sports betting soon thereafter, then the user will continue engaging with the app.

The downside of sports betting as an activation opportunity is that this option is only viable if the sponsor's target audience includes adults ages 21 and over, as that’s the legal gambling age in the United States.

** Playing Games

Here’s an activation that all your sports event attendees can participate in no matter their age: free games!

Before the race or soccer game starts, attendees are always looking for something to do. Playing games is fun, especially when there are prizes to win. Plus, when the games are branded (and the prizes potentially are as well), that’s a great way to spread brand awareness for the sponsor company.

One such example of this was Goodyear Tire's Plinko game, which was hosted at a NASCAR race. Called the Throwdown, participants had to toss Goodyear tires onto pegs to earn a certain amount of points or even cash.

This activation is great for several reasons. For one, it makes tires interesting, which they’re really not otherwise. The activation is also thematically tied to NASCAR, so it’s even more effective.

Even if your activation budget is on the smaller side, you can still entertain your audience with sponsored games. Puma's cornhole activation proves that. Who doesn’t love cornhole? This activation was a big hit!

Branded Photo Walls/Props

What if your sponsor isn’t particularly sporty like Puma and Goodyear? That’s no biggie. Sponsors from any industry can benefit from one of the most tried and true activation opportunities of all.

Yes, that’s right, I’m talking about photo booths or walls.

People love to take photos of themselves enjoying the game, but selfies get old after a while. A branded photo wall is a great opportunity for professional-level photos that event attendees will hold onto for a long time to come.

Even better is that the photo wall is branded with the sponsor's name, making their involvement impossible to forget.

Here is one such photo wall from Dove, whose men’s care line was a sports sponsor. The greenscreen photo wall let participants look like they were anywhere such as right beside a racecar or on the basketball court.

Back in 2016, alcohol brand Veuve Clicquot sponsored a polo game appropriately called the Veuve Clicquot Polo Classic. Their branding was everywhere, from umbrellas over the seating areas to golden goodie bags.

My favorite bit of branding though was the prop wall for photos. The giant golden Veuve Clicquot photo frame was too massive (and colorful) to ignore, so it surely attracted a lot of attention throughout the whole event!

** Exclusive Fan Experiences

Although it requires a sizable budget, an exclusive fan experience will definitely attract attention. This American Express Fan Experience erected for the US Open is a rather extravagant example of how far you can go with this type of activation opportunity.

As the photos show, the American Express Fan Experience included branded kiosks, a social wall, interactive tennis games, a sitting area, and photo walls. There was a lot to do in this oversized booth, so you can bet it had people filtering into and out of it all day long.

Not only is an exclusive fan experience booth a smart way to stave off boredom ahead of the game, but spending time in the booth can beat the heat if the sports game is outdoors in the middle of summer.

** Sports Memorabilia Giveaways

For those sponsorship seekers with a much smaller budget for experiential marketing, you don’t have to go big and extravagant. You just need to think about what your audience wants when going to see live sports, such as thundersticks to enjoy the game.

McDonald's sponsored a sporting event and gave out free inflatable thundersticks to those passing through the gates. During the whole game, whenever attendees raised their thundersticks in jubilation, McDonald’s was getting free promotion.

If the sports attendees brought their thundersticks home and then attended another game with the sticks (provided that’s allowed, of course), then that’s an even broader radius of free promotions for McDonald’s.

Pop-up Bars

What’s the most popular beverage sold at sports games? Let’s be real here, it isn’t soda. It’s alcohol.

According to the Norman Transcript in Oklahoma, between 2019 and 2020, Oklahoma sporting events brought in more than $1.3 million just in alcohol sales. Yes, sales were down, other sources reported, due to COVID-19. Still, those numbers aren’t too shabby!

All around the country, alcohol sales are a huge part of concessions earnings for sporting arenas. Thus, the easier you can make it for people to get their hands on alcohol at a sports game, the better.

That’s why pop-up bars as an activation opportunity make so much sense. This one from Heineken for a soccer game is perfectly sporty enough to attract a huge crowd. It’s also branded all over.

Like the sports betting activation idea, this one only works if most of your audience is of legal drinking age.

Conclusion

Sports sponsorship activation ideas should be exciting, innovative, and fun. Most importantly, they should tie a sponsor’s goals with those of an audience segment.

The 7 ideas above are starting points for coming up with your own phenomenal sports sponsorship activation opportunities. As I always say when it comes to activations, there’s no need to reinvent the wheel, but you must put your stamp on what’s been done before.

New London Waterford Speedbowl situation;

On Sunday, October 17 a crash in the SK Modified division at the New London-Waterford Speedbowl took down a large chunk of the catch fence at the shoreline oval.

Luckily there were no injuries in the crash that tore the fence down and appeared to traumatic.

There are videos of the crash that are included here thank you to "Sid's View" and Vault Productions - https://youtu.be/lf0YyHDtj88 - https://youtu.be/WSW_kHM3174

A post on the Speedbowl’s Facebook page read: “We’re happy to report everyone involved in tonight’s incident is okay. We will release relevant details about any scheduling plans as soon as they’re made available. Goodnight from the Speedbowl”

Multiple sources close to the scene said two people were transported to hospitals by ambulance with what appeared to be non-life threatening injuries.

The crash happened with 42 laps completed in the 100-lap SK Modified feature, part of the final day of the three-day Finale weekend at the track.

Jordan was battling for fifth place with Glen Reen coming off of turn two when contact between them sent Jordan riding up the wall down the backstretch. Video shows Jordan’s car up on two wheels riding the wall before a pit gate just before turn three.

The car clears the gate opening on two wheels then gets into the fence just after the opening. As the car rights itself heading back down onto four wheels chunks of the fence and the posts holding the fence can be seen getting ripped down by the speeding car.

The video shows a large group of people standing just behind the fence. The video cuts out with people running and screaming.

Jordan was out of his car and walking around on track after the incident.

Track owner Bruce Bemer had a new catch-fence installed at the track following the 2015 season.

The above came from an article published by Shawn Courschene, owner and proprietor of RaceDayCT.com.

Where this incident took place at Waterford, people commonly stood not far from the catch fence with their friends and enjoyed the events. The reality of the incident should have tracks and series examining situations like this, the facility condition and installation and maintenance of critical areas. The outcome of which could have been much different.
Two photos defining the accident at New London Waterford Speedbowl and the severity of the situation
California Dreamin'...

Dennis Gage, one of our West Coast correspondents and a California race promoter at Marysville Raceway and Silver Dollar Speedway in Chico, related that he has had a very successful year. He did recognize that other promoters may not share the same sentiment. As we related in a previous issue of the RPM Newsletter, wildfires forced several California tracks to change their seasons.

Gage even explained that his COVID year was good.

"Streaming was strong during COVID, add to that the fact that they modified their schedule to racing midweek, helped them attract television and large car counts," Gage explained. "2021 looked to being the same but television hard more to choose from and only wanted our special events, which were not as strong on the number of eyeballs watching the stream."

Gage ventured out on his own, striking up a deal with sanctioning body IMCA and another track to form their own streaming network, working out how the partnerships worked. While Gage says "it needs some fine tuning and additional work and getting the right staff in place was challenging, but we managed it and can make it better moving forward..."

Gage was able to stay the course at Marysville in 2021 as it is a private facility located in a rural area of California. Chico (Silver Dollar), which is a Fairgrounds facility, provides Gage with different challenges as he was forced to eliminate weekly racing, an unpopular choice with his local racers and fans. Gage says, "We have a racing community there, with a network of companies and people depending on the track for income. It ended up being a positive choice for us."

Gage's weekly program at Marysville, which is just 45-miles away from Chico, benefited from his decision to alter the Chico schedule with strong and steady car counts and as Gage says, "good crowds", all year. Gage's Sprint Car count average nearly doubled and his entry-level was bursting at the seams with 30 plus cars all year long. Additional revenues and interest came to Marysville based on the success.

The Marysville special events went well with many producing record crowds and Gage did note, "we were able to maintain our higher COVID gate prices for food and beverage. There were no complaints and people were happy be back at the track."

"Chico was a surprise. We actually started both tracks without fans, but then ran with limited crowds until July 4, before we were allowed full capacity. At that point the flood gates opened," Gage continued explaining about his success at Silver Dollar. "Crowds were 20-to-50% greater from that point forward. We have opinions in regard to why the crowds increased. A limited schedule and being locked up during the pandemic were two big factors. In between races, we were able to hold concerts, car shows, monster truck shows, which not only helped fill the schedule but also had a positive financial impact on the facility."

6th Annual Drydene World Short Track Championship becoming Huge Event at "The Dirt Track @ Charlotte"

Roger Slack introduced the concept several years ago at the Dirt Track @ Charlotte Motor Speedway with an event that featured and highlighted many "support" divisions. The event was successful but ended up taking a back seat to the World Finals, which began as a World of Outlaw Sprint Car and World of Outlaw Late Model Series races, ultimately the Super DIRTcar Big Block Modified Series was added several years ago, turning the event into one of the most popular dirt racing events of the year.

Six years ago, Slack's original concept returned in a UMP DIRTcar format.

Over 330 competitions from 20 states took part, the Drydene World Short Track Championship took the green flag with nine classes of race cars featuring national superstars taking on local heroes at a premiere facility.
Sam Driggers, the legendary racing administrator, hosts the driver's meeting at the Dirt Track at Chalrotter Motor Speedway. Driggers, who started with Bob Memmer, prior to World Racing Group purchasing has been an integral part of the UMP and ultimately DIRTcar programs for right around the past 4 decades.
NEXT GEN Test at the Stadium;

Dale Earnhardt, Jr., Clint Bowyer and Tony Stewart each took turns at testing the NEXT GEN Cup at Bowman-Gray Stadium in Winston-Salem, N.C., this past week. RPM is interested in the outcome of the Los Angeles Coliseum race coming up in February before things move back to Daytona Beach for the traditional "Speedweeks" activities.

Dale Earnhardt, Jr., was quoted "the car just does everything better."

Bowyer was "very, very impressed, it was awesome. The grip level and the braking level were very impressive."

Earnhardt, Jr., praised the car and thought, based on his test at Bowman-Gray, that the race in Los Angeles would be a success.

Stewart's involvement was that of tire testing.
The NEXT GEN car makes laps around the football field at Bowman-Gray Stadium in Winston-Salem, N.C. as part of the development looking ahead to the "Busch Clash" next February at the Los Angeles Coliseum.
RPM Market Place;

Our friends at RacingJunk.com have agreed to help us with our RPM Market Place project. Visit the included link to identify with some track materials;
Miscellaneous/Other, Tracks/Real Estate for sale on RacingJunk (https://www.racingjunk.com/category/1371/tracks-real-estate.html?page=2) - www.racingjunk.com/category/1371/tracks-real-estate.html?page=2

We will continue our quest as in past issues, that we are willing to help people find what they are looking for or place classified ads for equipment or real estate that anyone may want to sell. Please feel free to contact us in regard to publishing; info@racingpromomonthly.com

Our TraxPix in this edition takes us to another great variety of finds. From the top moving clockwise. The "Iconic" David Letterman took in the races at Gas City Raceway in Gas City, Indiana, not too far from his hometown of Indianapolis. Letterman is pictured driver's Matt Goodnight and Ben Varner. The stands fill up at tight tracks filled with action, like at Macon (Illinois) Speedway, promoted by former ARPY, Bob Sargent. Sargent is a valuable encyclopedia of information to the sport, as well as longtime contributor to RPM. A colorful shot of the four-wide for the Sprint Cars at Silver Dollar Speedway in Chico, California. With the fair going on behind the race track, it provided a great aesthetic backdrop for the photograph and puts an interesting twist on race night promotions to try to include fair attendees. Stafford Motor Speedway in Connecticut has hosted some of the most choreographed pre-race shows in history. This dates back to around 2000 and is similar to any football game you
may watch during the Fall as driver's burst through the tunnel and onto the "playing field" as a part of driver introductions.
IMCA Modifieds speed in front of a great crowd at Cottage Grove (Oregon) Speedway. Cottage Grove Speedway was one of the first registrants for the RPM@Reno Western Workshops, December 2 & 3.
NOTE: Due to an Editing Error in the last edition, we are running the completed stories again.

Media Credentials, who should receive them?

Everyone one reading this has received a request for a media credential.

Approving or disapproving those credentials can be a sensitive situation.

We have been engaged in interesting discussions in regard to the validity of credentials and whether not folks that submit a request should be permitted to enter your event on the "deadhead" list.

Honest, working media that is legitimately covering your event deserves to be granted the courtesy. The background check is fairly easy and in most cases the request comes from a recognizable media outlet in a professional request.

There are individual journalists out there who have their own websites or forms of coverage that may be completely legitimate. Easy enough to research with a simple "Google" search and verification. There may be a time when someone is trying to pull the wool over your eyes in a situation like this, however, it is easy to document and have enough background to deny the request if necessary.

Photographers. The best way to handle photographers is to build a policy on photographers. Freelance photographers who just want to come in and "shoot" your event with a personal credential request, without a portfolio or background and a request from any outlet should not be granted a credential. There are always exceptions, however, as a rule of thumb this type of request is running rampant in our world today and in some cases taking money out of promoters hands, while affecting the business and effectiveness of the "track photographer".

The "track" or "series" photographer also helps to eliminate much of the confusion in the photographer area. With the right person handling these duties, they typically know the lay of the land and can prevent the "freelance" overload by knowing who folks are and what their intentions are.

A strong policy for photographers is to request samples of their previous work and then to request their work from the night's event with a granted credential. It is a good practice for many reasons including building a database of promotional materials that you can use. The "media rights" of the event belong to the promoter and are not proprietary to the photographer if you granted a credential to your event. In the event that a photographer paid for a ticket or pass to the restricted area, that becomes a different situation.

Whether it is a claimed photographer or writer, do your research and do not grant any individual a credential unless you are positive they are a legitimate working media member. A person creating a "blog" or "video log" doesn't qualify for a free pass. In some cases you may allow this, but when the person travels, they will expect the same treatment elsewhere and not receive the courtesy, which then causes challenges. This is something we need to keep in mind. These "blog" or "video logs" are not anything more than personal opinion and many only cover individuals and not entire events or other participants in the attended event.

Always remember the credential costs you something. There is also a responsibility for the media representative as well. Telling the truth, promoting the event prior to attending and covering the event, not just one or two teams. If that is the case, the individual is a Public Relations agent and the team or teams should be responsible for that individuals entry into the facility.

Providing a credential for a legitimate media of the media is a positive for any entity and business responsibility for any track or sanction, however the lines continued to get blurred and it remains our job as administrators of the sport to hold the strainer and sift through the myriads of people posing as legitimate versus those who are legitimate working as hard as we do at the sport they are most passionate about.

SFI - SAFETY TRAINING OPPORTUNITIES

This editions legal update is in regard to safety certification and option for your safety team members to make themselves better. In addition to the incident at New London Waterford Speedbowl this is something RPM will be taking a hard look at moving forward, facilitating open discussions to help advance our sport.

As we continue to have technological developments and advancements in regard to how we should respond at our events to incident scenes, SFI and the SFI Foundation, Inc., continue to advance their Incident Response Training Program.

Initially the program began in 2000 at the request of the NHRA with a desire for a basic training curriculum for track personnel with a focus on the local level.

SFI developed its drag race-specific seminars to instruct workers on how to handle emergency response for on-track incidents. The seminars include classroom sessions and practical exercises that cover topics such as personnel organization, facility preparation, incident response procedures (administering medical aid if necessary), response vehicles and equipment, fire suppression, extrication, and track cleanup. These seminars are comprehensive full-day courses that nearly 2,000 track personnel have completed since the program’s inception.

SFI also has an incident response training program for boat racing applications. The incredibly thorough and detailed program was developed for SFI by the Motorsports Rescue Association, with SFI overseeing the administration of the program for our member sanctioning bodies.

The training program includes classroom instruction as well as practical pool training, and addresses different types of boat racing such as drag boats, unlimited hydroplanes, jet boats and more. The training program covers the basics of motorsports incident response including organizational chain of command and planning, fire suppression, extrication and medical treatment, incident reporting and documentation. The program goes on to provide training for water-specific incident scenes and injuries. This includes SCUBA instruction, Rapid Diver Orientation, and Cockpit familiarization.

For any sanctioning bodies or race tracks who would like their personnel to attend any of our incident response programs, please contact SFI for details or to schedule a seminar.

https://sfifoundation.com/incident-response-training/

Programs like these can only help our tracks, series and sanctions train individuals with standard procedures. Many times, we see or hear of challenges where standard practices were not used, placing track or series management in positions it may not have been placed in if standard practices were developed and used. SFI also offers a certification program, which is also a positive when facing a challenging predicament.

The bottom line becomes we live in an environment that forces us to protect ourselves at every turn and this is just another option available that will advance our layers of protection in every aspect.
REFERENCE POINTS, DOCUMENT WAREHOUSE / DATABASE AND INFORMATION "CATCH ALL"

These links and notes will be here as long as this remains a relevant topic providing folks with an easy location for reference -

There was a press to create the proper “toolbox” of documents to give tracks the opportunity to return to racing safely. Several individuals and organizations worked diligently to create the right “playbook” and all were successful in creating programs that could lead a track in the proper direction to follow all set requirements and provide the opportunity to reopen.

We have included links and documents to provide our readers access to as many as we could find, however, this is a constantly evolving process so new information and updated “better” documents could be edited and issued in lieu of what we have to offer, however we will do our best to keep you up to speed with the most relevant information we can. We intend to keep these documents available for as long as they will be required throughout the duration of the pandemic.

Directly from the CDC; https://www.cdc.gov/coronavirus/2019-ncov/downloads/Mass-Gatherings-Document_FINAL.pdf

DIRTcar has issued a COVID-19 Resource Center (https://dirtcar.com/covid-19-resources/) which provides a 10-step Return to Racing Process. Along with the 10-step process, DIRTcar offers an Executive Summary (https://worldofoutlaws.com/wp-content/uploads/2020/04/GENERIC_EXEC_SUMMARY_4.23.20.pdf) ; Participant Only Operations (https://worldofoutlaws.com/wp-content/uploads/2020/04/Participant_Operational_Procedure_4.27.20.pdf); Spectator Operations (https://worldofoutlaws.com/wp-content/uploads/2020/04/Spectators_Operational_Procedure4.27.20.pdf); and Participant Exhibit/Template (https://worldofoutlaws.com/wp-content/uploads/2020/04/Exhibits_GENERIC_4.23.20_wLINK.pdf) which is an easy to follow event template.

In addition DIRTcar issued Participant (https://worldofoutlaws.com/wp-content/uploads/2020/04/Participant_Guidelines_4.23.20-1.pdf) and Spectator (https://worldofoutlaws.com/wp-content/uploads/2020/04/Spectator_Guidelines_4.23.20-1.pdf) Guidelines.

DIRTcar officials have encouraged weekly tracks to utilize and customize the templates to meet the track managements local needs. In addition you can e-mail DIRTcar officials with questions in regard to the information they provided, which also opens a great channel for valuable dialogue that could create additional help for all.

Performance Racing Industry (PRI) offers an incredible resource center from the business perspective of the sport (https://performanceracing.com/corona-updates/) that covers Federal Business aid. Worldwide updates from sanctioning bodies and series as well state-by-state information from SEMA in regard to how each state defines “essential business” for the auto industry. In addition PRI took time to link each of the Governments agencies that carry pertinent information in regard to the pandemic. PRI also provides the following; http://pages.message.performanceracing.com/racetrack-info-state-list/?utm_source=ET&utm_medium=email&utm_content=451629&utm_campaign=PRI+June+3+Newsletter+V4N22 (http://pages.message.performanceracing.com/racetrack-info-state-list/?utm_source=ET&utm_medium=email&utm_content=451629&utm_campaign=PRI+June+3+Newsletter+V4N22)

Through PRI's parent company SEMA there has been a Coronavirus resources page created referencing Federal Aid for Small Business, Show Status, State-by-State breakdowns, of many different items. You can find that here; https://pages.message.sema.org/corona-virus-updates-state-list/

AMA Racing has released the Safe to Race program; https://mxs.iscdn.net/2020/05/1134_safetorace_finaltookit.pdf; https://mxs.iscdn.net/2020/05/1148_sample_preeventmessaging.pdf; https://mxs.iscdn.net/2020/05/1146_safetoracesignage.pdf and https://www.dropbox.com/sh/l452zd20ppjmm47/AABFD9_yoLT4ewJtG0Ge8fhea?dl=0 - all information is geared toward motocross and ATV type racing, but also helps to maintain a consistent message throughout the motorsports industry.

The Wynn in Las Vegas, Nevada has published their public health plan for reopening, which we thought would be an interesting document for reference; https://ewscripps.brightspotcdn.com/23/a3/e1a1ed3e446f876aeb7707742423/wynn-health-plan.pdf

The United States Motorsports Association has offered their own version of the "toolkit" as well including a guideline for members of the media; https://www.unitedstatesmotorsports.com/toolkit-resorces-page

The RPM Workshops COVID – 19 Operational Procedures and Regulations:

1670 Sports & Entertainment, through its operating business outlets, the Race of Champions Modified Series and the Racing Promotion Monthly (RPM) Newsletter and Workshops will operate under any and all Federal, State, County and Local community guidelines in regard to the current regulations and restrictions as it relates to the Coronavirus COVID-19 pandemic.

It is our intent to focus on the correct health measures while limiting the risk of exposure to the potential contraction of the virus.

Due to the nature of our business, it is challenging to know the whereabouts of all attendees, however, we will participate in healthy activities to detect any individuals who may have the virus, handle them in an appropriate way as determined by local and onsite officials, as well as the proper protocol of contact tracing as a follow up to the situation.

Employee Procedures for Safe Function and Safety:

Employee e-mail, in detail, in regard to the protocol of the event in regard to the procedures at the event location.
Upon arrival to work, temperature and self-check, noted and signed on employee sheet. (Any employee with a fever or feeling ill will be sent home immediately and will be instructed not to return to work for a minimum of 14-days and a doctor’s release).
Safety briefing to address any and all issues in regard to safe and healthy operation of the day.
Personal Protection Equipment (PPE) evaluation, new equipment supplied if inadequate or replacement required.
All employees required to wear masks.
Practice social distancing and only interact with participants or attendees only when absolutely required.
Random personal temperature checks through the day.
The amount of officials at the event will meet the minimum amount of officials to conduct the event safely and fairly, covering all aspects of officiating the event in its entirety.
All employees have been instructed on the importance of the “contactless” points of purchase, automated draws and contactless redraws.
Virtual driver meetings, video recorded and posted on social media outlets to prevent congregation.

Competitor / Participant / Attendee Regulations:

Random temperature checking on entry.
Masks required when working within 6’ (feet) of other individuals. Drivers will not be required to wear a mask when they have their helmet on.
Intermingling and visiting other teams will not be permitted.
Signage to let Competitors / Participants know event regulations on entry, including – Social Distancing, Facility Rules and all safe practices (hand sanitizer, hand sanitizing station locations, avoiding congregation, medic location, etc… distancing and facility rules regarding safe practices. These include avoiding groups, wearing a face covering/mask at all times, use of hand sanitizer stations, etc.

Other Regulation and Guidelines for successful event practices:

Follow all event facility guidelines and regulations as provided by management of facility.
Hand sanitizers at critical areas; entrances, concessions/novelties, restrooms, driver registration areas, also plexiglass shielding where applicable.
Social distancing signage and marking, regulated at ticketing, concession and restroom areas.
All vendors and exhibitors must have sanitizing stations at their displays and work areas as well wear masks, per the regulations and practice social distancing.
Utilize security (track and hotel) to assist in activating the practice of social distancing.
Additional activities and/or “events within the events” will practice strictly by the policies as provided.
Seating in any location must be spaced properly to observe social distancing policies, allowing groups to sit together, leaving room between the next individual and group. (Rows of seating may be removed and or labeled to prevent anyone sitting in the seats.)
Consolidate all promotional activities, use virtual autographs and minimize victory lane, opening and other award ceremonies.
Promote and utilize “contactless” points of purchase and do not use cash. Restrict cash handling.
Reach out to local hospitals and health care professionals (if facility hasn’t) and prepare to offer “onsite” testing if necessary for the conduct of the event.

These policies simply mean, we will align with the Caesar's Entertainment, Eldorado and all "The Row" policies in regard to the pandemic in order to host and present a safe and successful Workshops environment.

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ACTS & ATTRACTIONS
ALL STAR MONSTER TRUCKS
** ALLSTARMONSTERTRUCKS@GMAIL.COM (ALLSTARMONSTERTRUCKS@GMAIL.COM)
5107 ITHACA LANE, SARASOTA, FL 34243 941-780-1972 Producer of monster truck shows for race tracks

ADVERTISING
DESIGN SIMES GRAPHIC DESIGNS
** WWW.SIMESGRAPHICDESIGNS.COM (http://www.simesgraphicdesigns.com/)
414 MAIN ST., MANDAN, ND 58554 888-457-4637 Simes Graphic is full-service art studio that services short track racing. They design and print all types of brochures, posters, promotional materials.

APPAREL, SOUVENIRS, NOVELTIES
RACE TRACK WHOLESALE
** WWW.RACETRACKWHOLESALE.COM (http://www.racetrackwholesale.com/)
817 DELAWARE, INDEPENDENCE, MO 64050, 816-718-2231 FAX: 866-365-2231 Wholesale distributor of racing souvenirs, imprinted promotional items, apparel, and track supplies. Serving short track racing since 2008.

AUDIO, VIDEO PRODUCTION
MOFFETT PRODUCTIONS
** WWW.MOFFETT.COM (http://www.moffett.com/)
509 CLARENCE ST., TOMBALL-HOUSTON, TX 77375 281-440-0044 Professional audio production. Radio spots, TV ads, Tracks Trax race track audio CDs. Great creative, fast service, reasonable prices.

CRATE RACING
ENGINES CHEVROLET PERFORMANCE PARTS ** WWW.CHEVROLET.COM/PERFORMANCE/CRATEENGINES (http://www.chevrolet.com/PERFORMANCE/CRATEENGINES)
6200 GRAND POINTE DR., GRAND BLANC, MI 48349 810-606-3655 Circle track crate engines. Engine, chassis and other racing/high-performance accessories available at your local GM dealer. For information, contact Bill Martens.

INSURANCE, RISK MANAGEMENT
K&K INSURANCE GROUP
** WWW.KANDKINSURANCE.COM (http://www.kandkinsurance.com/)
1712 MAGNAVOX WAY, PO BOX 2338, FT. WAYNE, IN 46801-2338 800-348-1839

K&K INSURANCE GROUP CANADA
** WWW.KANDKCANADA.COM (http://www.kandkcanada.com/)
#101-5800 EXPLORER DRIVE, MISSISSAUGA, ON, L4W 5K9, 800-753-2632 The industry’s largest provider of racing insurance. More than 60 years of underwriting and risk management experience. Motorsport’s most experienced in-house claims staff. International service capability.

NAUGHTON INSURANCE, INC.
** WWW.NAUGHTONINSURANCE.COM (http://www.naughtoninsurance.com/)
1365 WAMPANOAG TRAIL, EAST PROVIDENCE, RI 02915, 401-433-4000 Motorsports insurance programs for race tracks, teams, sanctioning groups, and drivers since 1947. Programs available in all 50 states.

REEL MEDIA INSURANCE SERVICES LLC
** DDEWITT@REELMEDIA.COM (DDEWITT@REELMEDIA.COM)
3400 WEST OLIVE AVE., STE 320, BURBANK, CA 91505-5409 260-570-3854 Creative insurance solutions provided to race tracks, snactioning bodies, and associations. Combined 100 years of underwriting and risk management expertise to handle track needs.

SPORTS INSURANCE SPECIALISTS
** WWW.SPORTSINSURANCESPECIALISTS.COM (http://www.sportsinsurancespecialists.com/)
14033 ILLINOIS ROAD, SUITE A, FORT WAYNE, IN 46814, 855-969-0305 Sports Insurance Specialists offers a complete motorsports portfolio of participant and spectator insurance. A proven industry leader. “Let’s kick some rIsk.”

LUBE, FUEL, ADDITIVES
LUCAS OIL PRODUCTS
** WWW.LUCASOIL.COM (http://www.lucasoil.com/)
302 N. SHERIDAN ST., CORONA, CA 92880,800-342-2512 Nationally known manufacturer and marketer of lubricants and additives for fleets and automobiles, owner Lucas Oil (MO) Speedway, sponsor of drag racing, pulling, motocross, off-road racing, ASCS, MLRA Series, the Lucas Oil Late Model Dirt Series.

SUNOCO RACE FUELS
** WWW.RACEGAS.COM (http://www.racegas.com/)
PO BOX 1226, LINWOOD, PA 19061 800-722-3427 The largest refiner of racing gasoline. National distribution of quality brands. SUNOCO, Turbo Blue, and Trick.

VP RACING FUELS
** WWW.VPRACINGFUELS.COM (http://www.vpracingfuels.com/)
204 EAST RHAPSODY DR., SAN ANTONIO, TX 78216, 210-635-7744 VP Racing Fuels is known as the world leader in racing fuel technology and the official fuel of 60 plus series.

MERCHANT SERVICES
RACE PAYMENTS BY EUREKA PAYMENTS
** WWW.RACEPAYMENTS.COM (http://www.racepayments.com/)
515 J Street, Ste C, Eureka, CA 95501 877-476-0570 Electronic credit card processing for tracks, distributors, suppliers and all businesses related to auto racing.

PRINTING SPECIALISTS
PRINTED IMAGE OF BUFFALO
** WWW.PRINTEDIMAGEOFBUFFALO.COM (https://racingpromotionmonthly.us10.list-manage.com/track/click?u=70db8dfc535520a74268819cc&id=e7be0ce3c7&e=912b3fa606)
1906 CLINTON STREET, BUFFALO, NY 14206 716-821-1880 Your one stop source for printing, graphics, design and promotional materials for the all of your print house needs.

RACE TIRES
HOOSIER RACING TIRE
** WWW.HOOSIERTIRE.COM (http://www.hoosiertire.com/)
65465 STATE ROUTE 931, LAKEVILLE, IN 46536 574-784-3152 Complete line of custom-manufactured spec racing tires for oval tracks, drag racing and road racing. The only company exclusively manufacturing racing tires.

AMERICAN RACER RACE TIRES
** WWW.AMERICANRACERONLINE.COM (http://www.americanraceronline.com/)
1545 WASHINGTON ST., INDIANA, PA 15701,800-662-2168 Race tires forged in the highlands of Western Pennsylvania for racing around the world.

RADIOS, COMMUNICATIONS
RACECEIVER RACE COMMUNICATIONS
** WWW.RACECEIVER.COM (http://www.raceceiver.com/)
872 MAIN ST. SW, UNIT D2, GAINESVILLE, GA 30501, 866-301-7223 Raceceiver one-way radios and race communications.

SANCTIONING GROUPS
IMCA-INTERNATIONAL. MOTOR CONTEST ASSOCIATION
** WWW.IMCA.COM (http://www.imca.com/)
1800 WEST D STREET, VINTON, IA 52349 319-472-2201 The nation’s oldest, largest, and leading sanctioning body. We focus on affordable divisions to assist the profitability of our sanctioned facilities and events.

NASCAR
** WWW.NASCAR.COM (http://www.nascar.com/)
ONE DAYTONA BLVD., DAYTONA BEACH, FL 32114, 386-310-6272 The NASCAR Home Tracks Program offers sanctioning opportunities for weekly racing and touring series events across North America and Europe.

WISSOTA PROMOTERS ASSOCIATION
** WWW.WISSOTA.ORG (http://www.wissota.org/)
24707 CTY. RD. 75, ST. AUGUSTA, MN 56301 320-251-1360 A member-driven sanction in the Upper Midwest featuring eight divisions of race cars: Late Models, Modifieds, Super Stocks, Midwest Modifieds, Street Stocks, Mod Fours, Pure Stocks and Hornets. As a member of WISSOTA, you vote on policies and rules and help guide YOUR organization. Click on Promoter Center at ** wissota.org (http://wissota.org/)
.

TICKETS, TICKETING SYSTEMS
EVENT SPROUT
** WWW.EVENTSPROUT.COM (https://racingpromotionmonthly.us10.list-manage.com/track/click?u=70db8dfc535520a74268819cc&id=54928da4f6&e=912b3fa606)
Rana Ventures, LLC 2549 WAUKEGAN ROAD #782 DEERFIELD, ILL 60015 713-320-0809 specializes in electronic ticketing of events. Easy setup along with the sale of automated ticketing machines.

TIMING, SCORING, DISPLAYS
MYLAPS SPORTS TIMING
** WWW.MYLAPS.COM (http://www.mylaps.com/)
2030 POWERS FERRY RD SE, STE.110, ATLANTA, GA 30339 678-816-4000 MyLaps offers the best in class sports timing systems to measure, publish, and analyze race and participant results for all sports and specifically auto racing.

RACECEIVER RACE MANAGEMENT
** WWW.RACECEIVER.COM (http://www.raceceiver.com/)
872 MAIN ST. SW, UNIT D2, GAINESVILLE, GA 30501 866-301-7223 Raceceiver race communications. Raceceiver race management timing and scoring system.

WEATHER INSURANCE
SPECTRUM WEATHER AND SPECIALTY INSURANCE
** WWW.SPECTRUMWEATHERINSURANCE.COM (http://www.spectrumweatherinsurance.com/)
PO BOX 484, LIBERTY, MO 64069 816-810-2346 Spectrum’s expertise has propelled us to become the largest provider of weather and event cancellation insurance in the USA.

VORTEX INSURANCE AGENCY
** WWW.VORTEXINSURANCE.COM (http://www.vortexinsurance.com/)
7400 W. 132 ND ST., SUITE 260, OVERLAND PARK, KS 66213, 913-253-1210 Vortex Insurance offers weather insurance policies to mitigate the financial risk adverse weather presents in business.
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Racing Promotion Monthly

RPM Daytona 2024

11/1/2021

RACING PROMOTION MONTHLY NEWSLETTER; ISSUE 51.6 THE PROMOTERS VOICE & FORM SINCE 1972; BUILDING THE 49TH ANNUAL RPM WORKSHOPS

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